NEW YORK – ad summos, the audience platform serving premium publishers, has added Randall McAdory as Vice President, Ad Sales. McAdory, a former Jumpstart and AOL ad executive, is the company’s first ad sales representative in Detroit.
McAdory joins ad summos from Jumpstart Automotive Group, where he was Vice President, National Sales. At Jumpstart, McAdory was responsible for more than 70 percent of the company’s digital and print ad revenue. Prior to Jumpstart, he worked as Director of Automotive Sales for AOL for nearly three years, leading strategy and execution of auto ad revenue for AOL and its Platform A advertising entity. Earlier in his career, McAdory also worked in brand management at Daimler Chrysler and Chrysler.
“We’re happy to add a proven performer like Randall to our growing team,” said Curt Viebranz, CEO of ad summos. “His years of experience within both digital ad sales and the automotive industry will help us bring Detroit’s top advertisers to the publishers utilizing our technology while helping the auto industry identify and reach precise audiences.”
Before joining AOL in 2007, McAdory was deeply engrained in the auto industry, logging more than 20 years working for General Motors and then Chrysler, where he worked as a brand manager and last served as Senior Manager, Marketing Business Intelligence. McAdory earned a BS in Marketing and Corporate Strategy at the University of Michigan, as well as a BS in electrical engineering from Kettering University.
About ad summos
An audience platform for premium publishers, ad summos helps online publishers increase the value of their inventory while offering brand advertisers highly targeted audiences at scale on premium websites. Founded by three industry veterans who were part of the TACODA senior management team, ad summos is committed to providing transparency to publishers, advertisers and consumers while upholding the highest standards of privacy.