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Archive for January, 2011
Strategy Analytics 2011 Predictions: Tablets Beat Netbooks, Cloudy Outlook for iTunes, Facebook TV To Arrive?
BOSTON – Will 2011 be the year of Facebook TV, CloudTunes and Wii2? Strategy Analytics’ analysts have dug themselves out of snow drifts, put another log on the fire, and pooled their thoughts on the year ahead. Connected TV will not be going away, in spite of early glitches: Google, Apple and Microsoft may be [...]
XtremeSignPost Announced Strategic Partnerships at CES 2011 to Use Their Patented Consumer-Based Advertising System for RFID Interactive Music
XtremeSignPost’s RFID based advertising system shares consumer experiences using cell phones, concert memorabilia products (postcards, hats, shirts), CDs, social networks, photos, and videos 2011 International CES LAS VEGAS & DAVIS, Calif. – Grammy winner Patti Austin, ADPublishing.org, and XtremeSignPost, Inc. announced a strategic alliance to develop a mobile, social, entertainment experience network. The companies are [...]
YuMe Announces “Video: The Evolution of the Revolution” Roadshow Series for January and February 2011
YuMe to Unveil Research about the Impact of TV + Online Video and the Changing Video Landscape REDWOOD CITY, Calif. – Starting January 25, 2011, YuMe (www.yume.com) is going on the road to talk about how the growth of online video and consumers’ usage of multiple connected devices is changing TV viewing as we know [...]
Automotive Sales Veteran Randall McAdory Joins ad summos as Vice President, Ad Sales
NEW YORK – ad summos, the audience platform serving premium publishers, has added Randall McAdory as Vice President, Ad Sales. McAdory, a former Jumpstart and AOL ad executive, is the company’s first ad sales representative in Detroit. McAdory joins ad summos from Jumpstart Automotive Group, where he was Vice President, National Sales. At Jumpstart, McAdory [...]
TexTango Mobile Advertising Releases Beta Texting Application for BlackBerry and Android Devices
Mobile app developer TexTango releases new version of free BlackBerry and Android app that pays users for sending text messages which include a small advertisement SAN DIEGO – TexTango, a mobile advertising network that compensates its members for sending SMS text messages, announced the official release of their “Beta” texting application available for free download [...]
Yahoo! Demonstrates the Future of Television With Leading TV Networks and Advertisers at CES
Introduces innovative broadcast interactivity feature, mobile device connectivity, and new TV apps on Yahoo! Connected TV 2011 International CES LAS VEGAS – Yahoo! Inc. (NASDAQ:YHOO) announced that it is introducing an innovative consumer experience for TV, called broadcast interactivity, on its Yahoo! Connected TV platform, which brings Internet-enhanced television to millions of consumers across the [...]
Starcom MediaVest Group and DIRECTV Form Relationship to Launch Addressable, National Television Ads
CHICAGO – Starcom MediaVest Group (SMG) and DIRECTV, the world’s most popular video service, have an agreement in principle for SMG to assist DIRECTV in delivering scaled, household-addressable advertising to customer households with DVRs. The deal, the first of its kind on a national level, will allow SMG to be the first agency network to [...]
Research and Markets: Australia – Digital Media – Industry Overview
DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Media – Industry Overview” report to their offering. We are getting a clearer view of where this media industry is going. The picture is still a bit blurred but increasingly we see the traditional TV media concentrating on digital TV. Investment-wise [...]
Epic Media Group and LucidMedia Form Strategic Partnership
Epic Selects LucidMedia to Provide Enhanced Contextual Targeting and Comprehensive and Integrated Real Time Bidding NEW YORK & RESTON, Va. – Epic Media Group (www.theepicmediagroup.com), the preeminent privately-held global digital marketing solutions company and the operator of Traffic Marketplace, announced that it has finalized a strategic technology partnership with LucidMedia (www.lucidmedia.com), a leading digital advertising [...]
Kantar Media Reports U.S. Advertising Expenditures Increased 6.4 Percent in the First Nine Months of 2010
NEW YORK – Total advertising expenditures in the first nine months of 2010 grew 6.4 percent from a year ago and finished the period at $94.06 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2010 was up 8.7 percent [...]
Armor Games Signs Exclusive Advertising Agreement with Intergi Entertainment
Intergi to Oversee all Digital Advertising and Sales on Behalf of Top Online Gaming Site DEERFIELD BEACH, Fla. – Armor Games, a popular online gaming portal, has signed an exclusive advertising agreement with Intergi Entertainment, the premier global gaming site representation company. Armor Games selected Intergi for the quality of its advertising partners and tailored, [...]
Research and Markets: New Zealand – Digital Economy and Digital Media
DUBLIN – Research and Markets has announced the addition of the “New Zealand – Digital Economy and Digital Media” report to their offering. Digital economy and digital media companies are playing an increasingly important role in the telecommunications markets. Governments are realising the benefits of e-government applications, not only to cut costs but to improve [...]
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