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Archive for December, 2010
Search Marketers Power Display Media Buying With Magnetic’s New Search Re-Targeting Solution
Self-Service Solution and Pricing Model Designed Exclusively for Search Marketers NEW YORK – Magnetic (http://www.magnetic.is), the leader in search re-targeting, today launched a new self-service solution designed to enable all search marketers to easily find valuable search intenders through display media targeting. Magnetic developed this solution to meet the growing demand from search marketers to [...]
Ace Metrix Creative Insight: Conan O’Brien Ad for American Express Grabs Attention of Young Female Viewers
LOS ANGELES – The new American Express television commercial featuring late-night comedian Conan O’Brien failed to click with most consumers. The spot resonated most strongly with younger viewers, especially women ages 21-35. Women age 50 and over gave the ad its lowest scores. Data from Ace Metrix™, the creative lifecycle management company, shows the ad [...]
Online Media Value Chain Tops $2.3 Billion in 2010; Video CDN, Ad Networks and OVPs Contribute $1.3 Billion
DUBLIN – Research and Markets has announced the addition of the “The Online Value Chain 2010 – 2012: CDNs, OVPs and Video Advertising Networks” report to their offering. The online media value chain (comprising CDNs, OVPs and Video Advertising Networks) is forecast to generate $2.3 billion in top line revenues in 2010, with 56.5% of [...]
Jumptap Enters Technology Alliance with Cyber Communications Inc
cci Joins as Strategic Investor in Jumptap CAMBRIDGE, MA – Jumptap, the leader in targeted mobile advertising, today announced an agreement to enter into a capital and business alliance with cyber communications inc. (“cci”), Japan’s leading media representative company wholly owned by Dentsu Inc. Under the agreement, cci will be the exclusive partner for Jumptap [...]
Research and Markets: Measuring Video Ads: Metrics for Brand Marketers
DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “Measuring Video Ads: Metrics for Brand Marketers” to their offering. Today’s video metrics only partially answer the essential question marketers want to know: Did the ad convince the consumer to buy? Whether the metric data comes from servers (completion rates) or from [...]
2adpro Claims a Top Spot Among Deloitte’s Technology Fast 50 in India
Company Recognized for Innovative Technology-enabled Delivery Model for High Volume Advertising Design and Production Services BANGALORE, India & WOODLAND HILLS, Calif. – Ad2pro Media Solutions Private Limited (www.2adpro.com), the leading provider of high-volume advertising design and production services for global customers requiring rapid turnaround, has been named to Deloitte’s Technology Fast 50 in India, recognizing [...]
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