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Archive for December, 2010
Jumptap Enters Technology Alliance with Cyber Communications Inc
cci Joins as Strategic Investor in Jumptap CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced an agreement to enter into a capital and business alliance with cyber communications inc. (“cci”), Japan’s leading media representative company wholly owned by Dentsu Inc. Under the agreement, cci will be the exclusive partner for Jumptap technology [...]
Research and Markets: Top 10 Companies in the Italian Media Industry: IT Spending Predictor 2010
DUBLIN – Research and Markets has announced the addition of the “Top 10 Companies in the Italian Media Industry: IT Spending Predictor 2010” report to their offering. This databook provides estimates of IT spending for the top 10 companies in the Italian Media industry. The databook is a comprehensive source of IT spending by company, [...]
Merkle Hires Megan Pagliuca as Vice President Display Media
COLUMBIA, Md. – Merkle www.merkleinc.com, the nation’s largest and fastest growing independent customer relationship marketing agency, announced the hiring of Megan Pagliuca as a vice president in the display media division, a new position focused on establishing and executing targeted display advertising for Merkle’s growing client base. As a thought leader in the targeted display [...]
YuMe Launches New Video Ad Units to Create Immersive Experiences
“Lights Out”, “SideKick”, and “Expanded View” Ad Units Increase Custom Creative Options for YuMe Publishers and Advertisers REDWOOD CITY, Calif. – YuMe, the leading video advertising technology company, announced the launch of three new, in-stream video ad units: Lights Out, SideKick, and Expanded View. These new ad placements provide unique and immersive opportunities for advertisers [...]
Kontera Introduces Mobile Solutions for Related Information and Context-Based Advertising
Unified Mobile Solutions for iOS and Android Devices Now Available Across 15,000 Publishers SAN FRANCISCO – Kontera continues its mission of delivering relevant information to users with the announcement of two new mobile offerings. The first solution is a related content product, and the second is a relevant ad offering for publishers and brand advertisers. [...]
Clearspring Names Peggy Fry Chief Revenue Officer
Largest Content Sharing Platform Strengthens Management Team Amidst Growth McLean, Va. – Clearspring Technologies, Inc, maker of the largest content sharing platform AddThis and industry leading Audience Platform, promotes Peggy Fry to Chief Revenue Officer. In August, Fry led the launch of the company’s position into the real-time bidding audience marketplace. She continues to build [...]
Akoo Social Television Introduces New Video Takeover Ad Unit with Mobile Component for Increasing Effectiveness of TV Spots
SyncAds enable brand marketers to simultaneously deliver TV spots with accompanying video ads to active shoppers who have the ability to make a retail transaction CHICAGO – Akoo – a social television network enabling 285 million U.S. wireless subscribers to make on-demand content requests using their mobile devices – announced a new video ad unit [...]
Lotame Takes $11M Investment, Builds Platform Sales Team to Meet ‘Crowd Control’ Demand
Marketing technology pioneer realigns to better serve publisher data NEW YORK – Lotame Solutions announced that it has closed new funding of $11 million. The marketing technology leader is building a Platform Sales Group to address growing publisher demand for its data. Emergence Capital led the latest round of funding, Lotame’s Series C round, and [...]
Marchex White Paper Highlights the Importance of Call Tracking and Analytics in Helping Digital Marketers Maximize Search Marketing Efforts
SEATTLE – Marchex, Inc. (NASDAQ: MCHX) announced the publication of a new white paper, “The Re-Evolution of the Phone Call: Three Reasons Why Call Tracking Matters to Online Advertisers and Digital Agencies.” In an advertising landscape where the cost effectiveness of search marketing is being challenged by ever increasing bid prices, and phone calls are [...]
Customers Are Calling: RingRevenue Completes $4 Million Financing to Drive Continued Growth and Expansion
SANTA BARBARA, Calif. – With record mobile campaign growth and third quarter call volume up more than 500 percent compared with the first quarter of this year, RingRevenue, Inc. (www.ringrevenue.com), the leader in call performance marketing, announced the closing of a $4 million round of funding led by GRP Partners and Rincon Venture Partners, bringing [...]
Wizzard Media Announces Google’s AdMob Integration and 30 New Apps for Android Phones
PITTSBURGH – Wizzard Media (NYSE Amex: WZE), the world’s leading podcasting network, announced support for AdMob, Google’s Mobile Ad network. Additionally, Wizzard announced nearly 30 audio and video content based Apps, available now in the Android Marketplace. The newly launched Android Apps include some of Wizzard’s best selling Apps from Apple’s App Store and represent [...]
Specific Media Adds Leading Online Properties to Exclusive Publisher Program
Specific Media advertisers gain sole third-party advertising placement access to ClassicCars.com, CarDomain.com and Zeroto60times.com as the media company establishes exclusive agreements with premier publishers IRVINE, Calif. – Specific Media, a next generation media platform company, announced exclusive agreements with ClassicCars.com, CarDomain.com and Zeroto60times.com to be the only third-party content provider approved to place ads throughout [...]
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