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Archive for December, 2010
myvideorights Brings Expertise to the U.S. Market to Manage and Monetize Online Video
Company taps into $1.2 billion of unrealized annual revenue for rights holders of professionally produced video NEW YORK – myvideorights (MVR), the expert in actively managing and monetizing professionally produced video online, announced its launch in the U.S., led by cable television veteran Ron Schneier. Mr. Schneier was Executive Vice President at A&E Television and [...]
Adility to Power Top Online Media Properties’ First Nationwide Foray into Distributing Location-Based Deals from Local Retailers
Adility Also Announces Agreements with Leading “White Label” Companies for Further Syndication of its Pipeline of Local Deals SAN FRANCISCO – Adility Inc., the developer of a new location-based advertising platform for retail merchants, announced a number of new publisher partnerships, including AOL. AOL will have access to Adility’s growing feed of digital offers from [...]
South Korea’s Top Digital Advertising Network, KT-mhows, Selects GoldSpot Media to Power Its Mobile Advertising Business
GoldSpot Media Continues its Expansion in Asia SEOUL, South Korea, & SUNNYVALE, Calif. – GoldSpot Media – the leader in interactive rich media and video advertising solutions for smartphones and tablets — announced that KT-mhows, South Korea’s leading digital advertising network, has chosen miSpot, GoldSpot Media’s 360 mobile advertising platform, to power and manage its [...]
eBureau and BlueKai Partnership Provides New Level of Targeting Precision at Scale for Digital Advertisers
BlueKai’s Data Platform™ Selected to Support Availability of eBureau’s Audience Data BELLEVUE, Wash. & ST. CLOUD, Minn. – eBureau, the leading provider of predictive analytics for performance marketers and digital advertisers and BlueKai, the world’s largest auction marketplace for all audience data and data management platform provider announced a partnership that offers advertisers a more [...]
Research and Markets: U.S. Mobile Advertising and Search Market Report – Penetration Levels are at the 90% Mark
DUBLIN – Research and Markets has announced the addition of Frost & Sullivan’s new report “U.S. Mobile Advertising and Search Market” to their offering. The U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer [...]
Ace Metrix Announces Top Holiday TV Ads
Coca-Cola’s “Snow Globe” Wins Top Honors; Consumers Relate to Ads that Feature Ways to Relieve Holiday Stress LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the top holiday ads for 2010, based on the patent-pending Ace Score™ measure of advertising creative effectiveness. Coca Cola’s “Snow Globe,” featuring Santa shaking a snow [...]
Contextual Leader Vibrant Grows Financial Ad Revenue 75%
NEW YORK – Vibrant, the global leader in premium contextual advertising solutions, is reporting a 75% growth in financial vertical revenue for the second half of 2010 over H1 2010 as the resurgent sector continues to fuel the advertising industry’s comeback. Over the past year, Vibrant’s revenue from the category, which includes personal finance, banking [...]
Specific Media Acquires AdCombination
Media platform continues global expansion into Europe IRVINE, Calif. – Specific Media, a next generation media platform company, recently announced the acquisition of Amsterdam-based AdCombination in a move to expand its operations into the Netherlands, Belgium and Luxembourg. AdCombination is a leading display network in the region, with a premium publisher network and strong industry [...]
Research and Markets: An Essential Report on Advertising in Canada
DUBLIN – Research and Markets has announced the addition of the “Advertising in Canada” report to their offering. The Advertising in Canada industry profile is an essential resource for top-level data and analysis covering the Advertising industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and [...]
IAB Launches Mobile Marketing Center of Excellence
Former Ericsson Exec Anna Bager Hired to Head New Unit Devoted to Growth of Mobile Advertising NEW YORK – In a move that highlights the growing importance of mobile advertising in the marketing-media ecosystem, the Interactive Advertising Bureau (IAB) announced the launch of the Mobile Marketing Center of Excellence, an independently funded and staffed unit [...]
Better Advertising and Digital Advertising Alliance to Conduct Free Webinar on Privacy Self-Regulation
“Online Behavioral Advertising Self-Regulation: What Your Company Needs to Know” will be Presented Live on Thursday, December 16, 2010, at 1:30 ET NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA) announced that they will conduct a free webinar for the industry and interested parties on the ongoing [...]
Despite High Interest in Social Media Marketing, Widespread Inertia Persists
Significant opportunity exists for vendors to educate small business owners on social media marketing benefits, says AMI NEW YORK – Social media marketing is growing among small businesses (SBs) in the U.S., but true breakout growth in this category is being challenged by SB owner inertia. According to a new report by AMI-Partners, “2010 U.S. [...]
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