Leading Ad Industry Publication Recognizes Orabrush as One of 10 Social Media Campaigns that ‘Helped Show How the Web Could Be a Tool to Promote Real Change’
Quirky, ‘Cheeky’ Orabrush Online Video Ads Collectively Have Now Surpassed 31 Million YouTube Views; Orabrush’s First Video Recognized by YouTube as ‘Defining Moment’ of 2010
SALT LAKE CITY – Orabrush, the tongue cleaner that helps cure bad breath, announced that the company has been recognized by Advertising Age (“Ad Age”) as one of ten social media campaigns that exemplified the influence of the web as a source of genuine social change. The Ad Age feature “Book of Tens: Social Media Campaigns We Liked” lauded the high impact of the ads and videos: “These efforts helped show how the web could be a tool to promote real change.” (http://adage.com/bookoftens2010/article?article_id=147616)
The influential magazine recognized ten 2010 social media campaigns, ranging from issue-driven efforts such as the Red Cross Haiti text relief effort and the Pepsi Refresh Project to imaginative humorous ads such as the Orabrush ads decrying the evils of bad breath and Coke’s Get Happy videos.
“We are delighted to be recognized by Ad Age as one of the social media campaigns, both sublime and ridiculous, that had a bona fide impact in the marketplace of ideas,” said Jeff Davis, CEO of Orabrush. “Our story is a testament to the truth that web-focused social media can have a very real impact in driving traditional retail demand. This campaign has proven our reverse marketing model and enabled us to overflow the banks of the Internet and establish a growing number of major brick and mortar retail deals.”
Ad Age recounted how Orabrush’s “funny” bad breath-themed YouTube videos have made an icon of the company’s 76-year-old founder, inventor Dr. Bob Wagstaff. “Dr. Bob” spent considerable time and money trying without success to market his Orabrush tongue cleaner – until he made the fateful decision to employ the services of Brigham Young University students and brothers Jeffrey and Neal Harmon. The Harmons recruited “pitchman” Austin Craig – and later Morgan the Orabrush Tongue. Since late 2009 when the company’s “cheeky” low-budget video ads began to appear, they have collectively garnered more than 31 million total YouTube channel views.
In addition, YouTube recognized the first Orabrush video as one of “the moments that defined YouTube in 2010” (http://www.youtube.com/rewind). Orabrush has also broken new ground in parlaying its social media success into traditional retail. Thus far, the company has established retail distribution deals with more than 30 retailers in five different countries. All of these partnerships were driven primarily by demand from consumers who saw the Orabrush on YouTube. In addition, the company has earned well over $1 million in online revenue in 114 countries.
For more information about Orabrush and the Orabrush tongue cleaner, visit www.orabrush.com. For news, promotions and videos, follow Orabrush on Facebook at www.Orabrush.com/facebook, and on Twitter at www.twitter.com/Orabrush.
Created by Dr. Robert Wagstaff (“Dr. Bob”) in 2000, Orabrush (www.orabrush.com) is a patented, FDA-approved tongue cleaner designed to help cure bad breath using a combination of ultra-soft, pointed bristles that reach deep into the tongue and a unique scraper to remove bacteria. Orabrush intends to become the No. 1 tongue cleaner in the world and help cure bad breath—90 percent of which is caused by bacteria on the tongue. Orabrush has demonstrated industry-leading innovation in social media marketing to create awareness and online purchases at unprecedented levels. With over 31 million YouTube channel views and more than 265,000 Facebook fans, the brand has launched into 114 countries in the past year. Orabrush is the fifth most subscribed sponsor channel on YouTube and is rapidly expanding to retail stores to meet the needs of engaged consumers globally.