CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence and keyword tools, announced the release of Budget Analyzer U.K., a feature available through AdGooroo’s Industry InsightTM and SEM Insight™ products. Budget Analyzer U.K. collects and analyzes data on more than 150,000 U.K. search advertisers to provide estimates and directional insights on paid search budgets in the U.K. specific to individual advertisers or entire vertical industries.
“This is the third paid search spend modeler released by AdGooroo, following up on the 2009 release of Budget Analyzer U.S., now widely used by agencies, researchers and others to better understand the search advertising landscape,” said AdGooroo Founder and CEO Richard Stokes. “Now users can discover the same type of digital marketing insights in the U.K. paid search market and precisely pinpoint the brands, industries and budget figures needed to bolster their Digital Marketing Intelligence or target offers to appropriate advertisers.”
As a Digital Marketing Intelligence tool, Budget Analyzer U.K. tracks entire industries to report spending insights and trends. Users can model an entire industry’s search advertising spending activity, determine which advertisers have boosted or scaled back search spending, or track a wide range of variables by advertiser or industry.
As a prospecting tool, it uses filtering technology to pinpoint companies by estimated pay per click (PPC) spend, recent changes to paid search spending, changes in click volume, minimum/maximum monthly paid search click levels, organic traffic, industry vertical and other criteria. When used in conjunction with Industry Insight, Budget Analyzer U.K. also provides users with names and contact information that correspond with top advertisers in its database.
Budget Analyzer U.K. includes a currency converter, enabling analysis in dollars or pounds. Currently, AdGooroo has three Budget Analyzer patents pending.
AdGooroo provides online marketers and agencies actionable, on demand Digital Marketing Intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides Digital Marketing Intelligence to Internet marketers through its suite of products, including SEM Insight, Display Insight, Industry Insight, Trademark Insight and Link Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies, brand advertisers and researchers leverage AdGooroo Digital Marketing Intelligence tools. For more information, visit AdGooroo.com.