Research and Markets: Top 10 Companies in the Italian Media Industry: IT Spending Predictor 2010
DUBLIN – Research and Markets has announced the addition of the “Top 10 Companies in the Italian Media Industry: IT Spending Predictor 2010” report to their offering.
This databook provides estimates of IT spending for the top 10 companies in the Italian Media industry. The databook is a comprehensive source of IT spending by company, including assessment by technology and channel. The databook also provides information on the IT contracts of these companies where available.
- The view of the top 10 companies in the Italian Media sector in terms of IT spending
- A breakdown of the estimated IT budget by technology for each of the top 10 companies
- A breakdown of the estimated IT budget by channel for each of the top 10 companies
- Details of IT services contracts by company where available
The top 10 companies in the Italian media industry in terms of estimated IT spending spent the largest portion of their IT budgets on hardware, a segment that accounted for about 28% of the IT budgets among these firms. This was followed by spending on services and software
Among the top 10 companies, a major portion of IT spending is allocated to internal IT. Internal IT alone accounted for approximately 36% of the total estimated IT spending by these companies. Fininvest SpA remained the leading companies in terms of IT spending, followed by Mediaset SpA and Compagnia Finanziaria De Benedetti SpA.
- Gain insight into IT budget breakdown of top 10 companies in Italian media industry and identify notable areas of allocation
- Identify organizations with top IT expenditures in your target markets
- Leverage IT spending pattern information to tailor account targeting based on company demographics
Key Topics Covered:
OVERVIEW
Catalyst
Summary
LIST OF FIGURES
LIST OF TABLES
INTRODUCTION
Reasons to Purchase
Definitions
ITALIAN MEDIA INDUSTRY: ESTIMATED SPENDING ON IT
APPENDIX
For more information visit http://www.researchandmarkets.com/research/8582b8/top_10_companies_i
Source: Datamonitor
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Category: Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence
