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Archive for December, 2010
Break Media Releases 2011 Video Advertising Study
Digital Video Advertising Spend to Grow in 2011 with More Than 70 Percent of Advertisers Planning an Increase; Marketers Cite Lack of Standardized Performance Metrics as Barrier to Further Adoption LOS ANGELES – Break Media released the results of an in-depth study of online video advertising and the issues faced by marketers and their agencies. [...]
SAY Media Partners with KN Dimestore to Measure Impact of Ad Engagement on Brand Metrics
Industry-first methodology provides unprecedented insight into campaign performance and increases value for advertisers NEW YORK – SAY Media, in partnership with research firm KN Dimestore, announced an entirely new research approach designed to measure the impact of user engagement on brand metrics. This groundbreaking methodology provides advertisers with more relevant and actionable data that enables [...]
Ace Metrix Ad-of-the-Week: “Man Takes Avatar” for Windows Phone 7 From Microsoft
LOS ANGELES – Ace Metrix™, the authority in television advertising effectiveness, announced the Ad-of-the-Week for the week ending December 14, 2010. The “Man Takes Avatar With Him” ad for Windows Phone 7 from Microsoft, registered the top overall weekly Ace Score™ with a score of 623, out of a possible 950. The ad features a [...]
Growing Mobile Marketing and Advertising Revenue Will Approach $1.5 Billion in 2016, According to ABI Research
NEW YORK – The audience for mobile marketing and advertising is growing steadily, and spending on the new medium is growing in parallel. One six-month period in 2010 saw spending expand in the US by almost 2.5%, and a new ABI Research study indicates that in 2016, revenue from mobile display ads will be getting [...]
Orabrush Nabs Spot on Advertising Age 2010 List of Top 10 Social Media Campaigns
Leading Ad Industry Publication Recognizes Orabrush as One of 10 Social Media Campaigns that ‘Helped Show How the Web Could Be a Tool to Promote Real Change’ Quirky, ‘Cheeky’ Orabrush Online Video Ads Collectively Have Now Surpassed 31 Million YouTube Views; Orabrush’s First Video Recognized by YouTube as ‘Defining Moment’ of 2010 SALT LAKE CITY [...]
AdGooroo Develops the World’s First UK Spend Modeler for Paid Search
CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence and keyword tools, announced the release of Budget Analyzer U.K., a feature available through AdGooroo’s Industry InsightTM and SEM Insight™ products. Budget Analyzer U.K. collects and analyzes data on more than 150,000 U.K. search advertisers to provide estimates and directional insights on paid search [...]
Research and Markets: South Africa Country Report: Media and Marketing
DUBLIN – Research and Markets has announced the addition of the “South Africa Country Report: Media and Marketing” report to their offering. This report is designed to provide insight into the media consumption, interests and lifestyle of South Africans. This is the perfect reference report for all marketers when creating marketing and media strategies.
Fournaise: 75% of Ad Campaigns Tested in 2010 Achieved Low Effectiveness Scores
LONDON – The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of the ad campaigns it tracked and tested at pre-launch level across 20 countries worldwide in 2010 achieved low effectiveness scores and had to be reworked because of:
Consumers Are Aware of Dynamically Targeted Ads – and Their Opinions of Them Are Split
More Than One-Third of Men Wouldn’t Mind Trading Non-Personal Information for Ads More Relevant to Their Interests BURLINGTON, Mass. – Burst Media, (www.BurstMedia.com), a leading seller of targeted Internet audiences to brand and performance advertisers, released the results of a consumer sentiment survey on Internet privacy and dynamic ads – ads tailored for the individual [...]
IAB Management Changes Announced
NEW YORK – David Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., and Chairman, IAB Board of Directors, sent the following letter to the IAB membership this morning: Dear IAB Members, As we prepare for a new year that promises to be another record setter for interactive advertising revenues, the IAB is announcing some [...]
Sprint Receives Frost & Sullivan Award for Value Enhancement in Mobile Advertising
Award recognizes Sprint’s new opt-out service, allowing customers a choice in the use of their anonymized data to provide relevant ads OVERLAND PARK, Kan. – Sprint (NYSE:S) continues to receive accolades for the value and service it provides customers. Now Frost & Sullivan has awarded Sprint the 2010 North American Customer Value Enhancement of the [...]
New Adobe Search&Promote, Powered by Omniture, Designed to Increase Visitor Engagement and Conversion Through Better Site Search Experiences
Enterprise-Class Software-as-a-Service Application Gives Marketers Unprecedented Control of Website Search and Merchandising SAN JOSE, Calif. – Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Adobe® Search&Promote, powered by Omniture®, a new site search and merchandising application that helps marketers anticipate visitor search intent and promote the most relevant products and content across desktop and mobile website searches.
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