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Archive for November, 2010
Forrester Research Announces 2010 Forrester Groundswell Award Winners For Excellence In Social Technologies
Recipients Honored At Forrester’s Consumer Forum 2010 CHICAGO – Forrester Research, Inc. (Nasdaq: FORR) honored 16 Forrester Groundswell Award winners for excellence in effective use of social technologies to advance an organizational or business goal. The fourth annual Forrester Groundswell Awards were announced at Forrester’s Consumer Forum 2010 in Chicago and for the first time [...]
Undertone Qualified Insights Scores 2010 DMA Award for Digital Media Innovation
Ad Performance Measurement Program Honored for Providing Brand Marketers with Intelligence About Campaign Management and Results DMA2010 NEW YORK – Undertone Networks, an online advertising network, announced that Undertone Qualified Insights (UQI), its longitudinal customer learning program for marketers investing in large or ongoing campaigns, has been awarded the 2010 Direct Marketing Association (DMA) Innovation [...]
RingRevenue Drives Mobile Success for Advertisers and Publishers
Ringing up 500% More Mobile Calls; Top Publishers Earning More Than $75K Per Month SANTA BARBARA, Calif. – RingRevenue, Inc. (www.ringrevenue.com), the leader in call performance marketing, announced record mobile campaign growth, with third quarter call volume up more than 500 percent compared with the first quarter of this year. With conversion rates as high [...]
Goodway Group Accepting Applicants for Interactive Investment Fund
Leading Digital Marketing Firm Launches Investment Program to Enable Digital Media Innovation Jenkintown, PA – Goodway Group, an 80-year-old marketing services company that owns and operates three ad networks, Beep! Automotive, SWAY Political, and IvyPixel, announced the launch of the Goodway Investment Fund (GIF) – an initiative that will unlock the growth potential of emerging [...]
the Rubicon Project Acquires Fox Audience Network (FAN) for Technology Assets and Team
Company Announces $18 Million Growth Financing and Reaches Profitability Ahead of Plan LOS ANGELES – the Rubicon Project, the advertising technology company, has acquired Fox Audience Network (FAN), one of the Web’s most advanced advertising technology platforms, to significantly expand its team and continue driving rapid revenue growth. The acquisition accelerates the Rubicon Project’s plan [...]
the Rubicon Project Hosts Press Conference With CEO & Founder, Frank Addante
LOS ANGELES – the Rubicon Project will host a press conference to discuss company strategy and future growth plans. Who: Frank Addante, CEO and Founder of the Rubicon Project When: Monday, November 1, 2010 at 11:00am Eastern / 8:00am Pacific. A brief question and answer session will follow the press conference.
aiMatch’s Comprehensive Advertising Platform for Publishers Incorporates Sales Order Management, Too
aiMatch addition makes it even easier for sales teams to identify products and inventory mixes — so they can spend more time selling RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Simulation-Based Forecasting, Sales Performance Management, Advanced Delivery and Business Intelligence, now includes Sales Order Management, too. The company said that [...]
Hipcricket’s Mobile Advertising Network Grows Tenfold in 2010
Drives Increased Brand Awareness, Customer Acquisition and In-Store Traffic for Clients Mobile Advertising Leader Empowers Agencies and Brands to Create Campaigns that Reach Highly-Targeted Consumers Spanning More than 15 Industries on our Fast-Growing Mobile Ad Network KIRKLAND, Wash. – The Hipcricket Mobile Advertising Network has grown tenfold in 2010 and continues to expand its footprint [...]
Go Daddy Announces Super Bowl Advertising Plan
Leveraging TWO Celebrity Go Daddy Girls for 7th Consecutive Super Bowl Campaign SCOTTSDALE, Ariz. – Go Daddy’s commercials for the 2011 Super Bowl are far from being approved, in fact, they haven’t even been filmed yet, but CEO and Founder Bob Parsons declared Go Daddy will advertise in the big game for a seventh consecutive [...]
Social Video Advertising Company Sharethrough Secures $5 Million Series A Funding
With more than 200 successful brand campaigns under its belt, Sharethrough introduces new approach to viral distribution of branded content and measurement of shared views SAN FRANCISCO – Sharethrough, the leader in social video advertising, announced that it has closed a $5 million Series A equity financing round led by North Bridge Venture Partners and [...]
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