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Archive for November, 2010
[x+1] Brings In Two New Sales Execs to Meet Growing Demand For Its Leading Audience Targeting Platform and Solutions
Executives Bring Solid Digital Media Experience with Yahoo! and Time Inc. NEW YORK – Addressing increased demand from Fortune 500 clients for its multichannel audience targeting solutions, online targeting platform leader [x+1] announced it has added two new sales leadership positions, bringing in industry veterans to fill these roles and drive continued strong growth. Michael [...]
Attitudinal Targeting Leveraged by 43 Winning Political Campaigns
Adoption of Resonate’s Unique Online Ad Targeting and Audience Delivery Solution Validates the Importance of Connecting with Voters Based on Values, Beliefs and Attitudes RESTON, VA (November 4, 2010) – Resonate Networks, the Attitudinal Targeting™ company, today announced 81 percent of their client campaigns defeated their opponents in Tuesday’s historical ‘earthquake’ election. 43 winning candidates [...]
Adobe and Interactive Marketing Industry Collaborate on New Formats for Mobile Advertising
New Collaboration Gives Brands and Agencies Creative Control and Delivery Capabilities Required for High-Impact Interactive Campaigns Adobe MAX 2010 LOS ANGELES – At Adobe MAX, Adobe’s worldwide developer conference, Adobe Systems Incorporated (Nasdaq:ADBE) announced it is collaborating with six leading digital advertising companies to define two new full screen ad formats for smart phones that [...]
AdoTube’s Platform First to Provide Real-Time In-Stream Creative Optimization
AdoTube Platform allows advertisers to revise and/or refresh creative in real-time for peak performance NEW YORK – AdoTube announced the capabilities of their platform’s creative studio wizard, allowing advertisers to test and optimize creative mid-campaign for maximum in-video effectiveness. While creative optimization in display advertising is not uncommon, given the complex nature of in-video ad [...]
Kantar Video Launches State-of-the-Art Video Analytics Platform (BETA)
Kantar Video, a unit of KANTAR, WPP’s research and insights division, launches the beta release of its VideolyticsTM platform, a new real-time online and mobile video syndication, tracking and optimization technology for advertisers, agencies, and publishers. Having achieved broad industry support, VideolyticsTM launches as an open multichannel platform that uniquely integrates behavioral, attitudinal and audience [...]
comScore Releases First Comparative Report on Mobile Usage in Japan, United States and Europe
Japan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June Social Networking Shows Highest Reach among U.S. Mobile Users, While Europeans Text the Most RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a study on mobile usage and behaviors in Japan, the United [...]
PubMatic CEO Rajeev Goel Comments on the Rubicon Project’s Buy of Fox Audience Network
Earlier this week, we have published the official announcement around the Rubicon Project acquisition of the Fox Audience Network (FAN). PubMatic CEO Rajeev Goal’s commented on Rubicon Project announcement and offered the following feedback:
Smaato Whitepaper Reveals Trends in Mobile Advertising Spending
Europe’s Big Five Join the Mobile Advertising ‘Billionaire’s Club’ REDWOOD SHORES, Calif. & SINGAPORE & HAMBURG, Germany – Smaato Inc., the leading mobile ad optimizer and mobile advertising company released its latest whitepaper in association with MobileSquared, looking at the mobile advertising revenue in Europe’s ‘Big Five’, France, Germany, Italy, Spain and the UK. The [...]
Gannett Digital and CONTEXTWEB Partner to Bring Contextual Targeting to the Forefront
NEW YORK – CONTEXTWEB Inc., the largest independent ad exchange, announced that it has teamed up with Gannett, one of the world’s leading media companies, to categorize Gannett Digital’s online ad inventory in real time. By using CONTEXTWEB’s Real-Time Classifier, Gannett Digital will provide advertisers with greater targeting capabilities, enabling them to maximize the performance [...]
WPP and Buddy Media Launch Strategic Partnership to Help Companies Scale Facebook Marketing Globally
WPP Digital Invests $5 Million in Buddy Media NEW YORK – WPP (NASDAQ: WPPGY), the world’s largest communications services group, and Buddy Media, the Facebook management system of choice for seven of the world’s top 10 advertisers, announced a strategic partnership to help the world’s largest brands more effectively scale their marketing efforts on Facebook.
Duracell myGrid Supercharges Their Digital Marketing Campaign with the blurbIQ Interactive Advertising Video Platform
SAN JOSE, Calif. – blurbIQ Inc. (www.blurbiq.com) announced a new interactive video campaign for Duracell myGrid (www.duracell.com) that engages, educates and entertains their customer by overlaying brand and trivia questions on top of the video commercial as the video plays. The interactive video can be seen on thousands of publisher websites, social media, and also [...]
New Research Dispels Interactive Marketing Myths, Finds Social Media Drives Face-to-Face Interactions
Study Offers New Insights into Email Usage, Facebook Fan Value and Twitter INDIANAPOLIS – A new study released by ExactTarget and CoTweet finds that consumers’ increased usage of social media directly corresponds to more face-to-face interactions. Featured in Social Mythbusting, the seventh report in the Subscribers, Fans and Followers research series from ExactTarget and CoTweet, [...]
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