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Archive for November, 2010
Reach Media Group and Harrah’s Entertainment Launch New Digital Place-Based Advertising Network
SAN FRANCISCO – Reach Media Group (RMG), a leading digital place-based media and entertainment company, and Harrah’s Entertainment, the casino and hotel operator, announced that they are launching a new place-based Hospitality Entertainment Network. The new network will be one of the first of its kind within the space, breaking new ground in an aggressively [...]
Research and Markets: In 2013, the Global Advertising Industry Is Forecast To Have a Value of $106.1 Billion, an Increase of 16.9% Since 2008
DUBLIN – Research and Markets has announced the addition of the “Advertising: Global Industry Guide” report to their offering. The Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, [...]
How Performance Brand Advertising Engages a Mass Audience in Digital Media
New white paper by SVnetwork CEO Jay Samit highlights how brand advertisers can tap into consumers’ motivations and see meaningful ROI for their online ad spending LOS ANGELES – SVnetwork, the Web’s largest performance brand advertising network reaching over 80 million consumers every month, has released a white paper called “Performance Brand Advertising: The Audience [...]
eBureau Launches Audience Targeting Solution for Brand and Performance Marketers
Custom Audiences Deliver New Level of Targeting Precision to Online Display Advertising NEW YORK – eBureau, a leader in predictive analytics for performance marketers and digital advertisers, announced the availability of its newest solution, Audience Targeting. This new solution leverages the company’s predictive analytics to create Custom Audiences for any advertiser who wants to reach [...]
4INFO Debuts One-Stop-Shop Mobile Ad Serving
Best Known for SMS Advertising, 4INFO Now Offers AdHaven™, the Next Generation Full Service Mobile Ad Platform SAN MATEO, Calif. – 4INFO, a leading mobile advertising company, announced the launch of the next generation AdHaven™, an ad serving and management platform that provides intelligent audience and behavioral targeting on multiple mobile channels to optimize campaign [...]
GoldSpot Media Introduces Cross-Platform Mobile Ad Creation Tools for Advertisers
Self-Service Platform Enables Advertisers to Create and Deliver Ads on All Smartphones and Tablets Mobile Ad Creation Demonstrations at Ad:Tech New York, Booth #1358 SUNNYVALE, Calif. – GoldSpot Media, the leader in cross-platform mobile rich media solutions, introduced miSpot 4.0, a “360” mobile advertising solution that allows advertisers and publishers to create and manage rich [...]
Semantic Web Summit East Features Stephen Wolfram, Dennis Wisnosky, Martin Hepp, and Jay Myers, November 16-17 in Boston
NEW YORK – WebMediaBrands Inc. (Nasdaq: WEBM) announces the addition of Stephen Wolfram (Wolfram Alpha), Martin Hepp (Hepp Research GmbH), Dennis Wisnosky (Department of Defense), and Jay Myers (Best Buy) to its Semantic Web Summit speaker lineup. The Semantic Web Summit, November 16-17, 2010 at Hynes Convention Center in Boston, is dedicated to examining the [...]
comScore Media Metrix Ranks Top 50 US Web Properties for September 2010
Online Poker Tournaments Drive Traffic to Gambling Sites; Education Sites Spike as School Year Kicks Off RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for September 2010 based on data from the comScore Media Metrix service. [...]
Flashtalking Introduces Web Capture Technology
Newest product offers immersive brand experience with site integration New York, N.Y. — Creative and analytics engine, Flashtalking, announced the official launch of its Web Capture technology in the US. The product takes real-time images of a site’s home page and uses them as part of an advertisement’s creative execution, providing a high-impact, large-scale interactive [...]
BlueKai and Efficient Frontier Partner to Extend Keyword-Based Targeting Beyond Search Engines
Beta keyword targeting capability offered through BlueKai Intent™, the largest aggregation of in-market shoppers and keyword searchers on the Internet SEATTLE – BlueKai, the world’s largest data auction marketplace for all audience data and online marketing’s largest source of user intent data, announced a partnership with Efficient Frontier, a leading global performance marketing company with [...]
TAPTAP Networks and GoldSpot Media Launch Two New Video Formats for Mobile Advertising
Audi A1 Mobile Video Campaign Successfully Incorporates New Formats ad:tech New York 2010 MADRID & SUNNYVALE, Calif. – TAPTAP Networks, Spain’s leading mobile advertising network, and GoldSpot Media — the leader in interactive rich media and video advertising solutions for mobile web and applications — are leading the next wave of mobile advertising with the [...]
Contextual Ad Leader Vibrant Grows Global Uniques to 200 Million
NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in premium contextual advertising, has increased its audience across the US, UK, Germany, France, Italy and Spain nearly 50% in the past year, from 135 million in September 2009 to 200 million, according to comScore. Recent reports show the global internet population has doubled in five years [...]
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