Home » Archives for November 2010
Archive for November, 2010
Tremor Media Acquires ScanScout
- Combination Creates Dominant Online Video Advertising Network – Tremor Media’s Acudeo and ScanScout’s SE2 in-stream video technologies marry the market-leading publisher and advertiser platforms NEW YORK – Tremor Media announced its acquisition of ScanScout, creating a clearly dominant player in online video – the fastest growing interactive advertising segment. The combined company’s scale makes [...]
Top Branded Gaming Portal Candystand.com Signs Agreement with Intergi Entertainment for Online and Social Game Advertising
Agreement Solidifies Intergi’s Lead as Partner of Choice For Brands Targeting Gaming and Entertainment Enthusiast; Extends Intergi’s Reach to More Than 63 Million Consumers DEERFIELD BEACH, Fla. – Candystand.com, one of the longest-standing and most popular free gaming sites on the web, has signed an advertising agreement with Intergi Entertainment, the premier global gaming site [...]
ZEDO, Inc. Signs Reseller Agreement With Mpire to Empower Publishers With Greater Data and Visibility Around Live Ad Campaigns
Mpire’s AdXpose Is the first Verification Solution to Be Embedded Within a Publisher Ad Server; Arms Publishers With Campaign Data to Mitigate Post-Campaign ‘Make-Goods’ SAN FRANCISCO, CA – Mpire, the market-leading verification and optimization technology company, and ZEDO, Inc., the world’s largest independent ad server and advertising technology partner for publishers, announced that ZEDO has [...]
SpotXchange Announces Advanced Real-Time Bidding Solution for Video Advertising
SpotMarket RTB™ Helps Advertisers Control Video Ad Buys on an Impression-by-Impression Basis, While Increasing Revenue for Publishers DENVER – Leading video advertising network SpotXchange announced today the availability of SpotMarket RTB™, an enhanced version of its real-time bidding (RTB) application programming interface (API), which helps efficiently match the audience targeting requirements of advertisers, agencies, ad [...]
IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”
Joint Project Provides Agencies, Marketers and Other Ecosystem Members with Industry-Standard Methodology for Measuring Ad Delivery within Mobile Web Sites NEW YORK – To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) (www.mma.com) released “Mobile Web Advertising Measurement Guidelines” [...]
Research and Markets: Digital Media – Advertising & Marketing Insights
DUBLIN – Research and Markets has announced the addition of the “Digital Media – Advertising & Marketing Insights” report to their offering.
US tops $5 Billion Mobile Advertising Spend in 2015 projects new Smaato Whitepaper
ad:tech New York 2010; MobileSQUARED Roadshow NEW YORK & REDWOOD SHORES, Calif. – Smaato Inc., the leading mobile ad optimizer and mobile advertising company released its latest mobile advertising whitepaper about the US market in association with MobileSQUARED. The free whitepaper can be downloaded at: www.smaato.com/whitepaper.
Marchex Call Analytics Launches Keyword-Level Tracking; Enables Marketers to Capture Calls Tied to Search Terms
SEATTLE – Marchex Inc., (NASDAQ:MCHX) announced the introduction of keyword-level tracking to its Call Analytics product. Marchex’s proprietary technology enables search marketers and agencies to accurately track calls down to a specific keyword without using a unique call tracking line for every search term. The benefits to search marketers include: – eliminating search terms that [...]
AdCloud Media Achieves Growth Milestone, Introduces Additional Features
NEW YORK – AdCloud® Media (www.adcloudmedia.com) announced that its peak processing reached 700 million keyword, mobile and social ad searches a day through its network, making the AdCloud network one of the industry’s leaders in volume processing of cost-per-click advertising and demonstrating the rapid scalability of cloud computing.
Contextual Ad Leader Vibrant’s Pharmaceutical Revenue Surges 58%
NEW YORK – Vibrant, the global leader in premium contextual advertising solutions, is reporting 58% growth in pharmaceutical-related revenue in Q3 as a strong health care sector leads the advertising industry comeback. According to a recent Harris Interactive survey, 88% of adults search for health information online.
ADTECH Announces ADTECH Order and ADTECH Mobile to Its Suite of Ad Serving Solutions
New solutions position ADTECH as full-service digital ad provider NEW YORK – ADTECH, AOL Advertising’s global ad serving platform, announced two new additions to its suite of ad serving offerings, ADTECH Order and ADTECH Mobile. With the U.S. launch of these new solutions, ADTECH is furthering its position as a beginning-to-end digital ad serving platform [...]
Advertise.com Unveils Keyword Marketplace to Drive High Quality Traffic to Websites
Network Upgrades Give Marketers Opportunity to Complement Google Buys NEW YORK – To go beyond expectations in driving traffic and exceeding their online marketing goals, advertisers need to complement their buys on Google and other large engines. Advertise.com announces the launch of its Keyword Marketplace; the world’s largest privately-held network of high quality organic search, [...]
Keep in touch!