Industry Veteran will spearhead Jumptap’s Sales, Advertiser Operations, and Publisher and App Developer Relations
Cambridge, MA – Jumptap, the leader in targeted mobile advertising, announced that Todd Anderman has been named Chief Media and Revenue Officer. Anderman brings extensive experience leading successful digital businesses for major media companies. He will continue in his current role as SVP Digital Media at Hachette Filipacchi Media through the end of 2010. He will become Chief Media and Revenue Officer at Jumptap on January 1, 2011 and will remain in NYC.
In this newly created role Anderman will report directly to Jumptap CEO George Bell. He will oversee all revenue initiatives – from relationships with marketers and agencies to publishers and app developers -and will serve as a member of the Jumptap executive team.
“Todd has a long history of driving revenues for major media companies and Jumptap will benefit from his experience as a publisher, product developer and revenue generator,” said George Bell, CEO of Jumptap. “Todd’s unique blend of expertise in driving revenue and understanding the publishing environment is critical for us to take Jumptap to the next level as more brands and agencies move their digital budgets into mobile. His understanding of market demands and inventory challenges makes him a great addition to the executive team.”
Over the course of Anderman’s career, he has successfully built and expanded many brands in the digital space. Anderman joins Jumptap from Hachette Filipacchi Media U.S. where he served as SVP, Digital Media, and was responsible for the company’s web sites, mobile business and emerging platforms. Prior to Hachette, Anderman was President of Dennis Digital, where he built the online and mobile businesses for Maxim and Dennis’ other brands. Anderman also served as SVP Sales and Business Development at American Greetings Interactive, where he built the online sales department and diversified revenue streams. Earlier in his career, Anderman led the online sales efforts for a music start-up and held a number of sales and sales management positions at Ziff Davis.
“The industry is rapidly embracing mobile platforms as a critical medium for brands to reach and engage consumers. Jumptap has the technology, data, carrier relationships and ad solutions; and they are the fastest growing and broadest reaching independent mobile ad network,” said Todd Anderman, newly appointed Chief Media and Revenue Officer. “In addition to Jumptap’s market position, they have an incredible team. I’m excited to work with this exceptional group and to collaborate with our advertisers and partners to deliver the greatest ROI, highest monetization and the best consumer experience.”
Jumptap operates the largest independent premium mobile advertising network in North America, offering the largest unique user footprint with a penetration of approximately 63 million unique visits a month in the U.S. alone. Jumptap leverages its highly advanced algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap .