Ad Insertion Technology makes Streaming Media Ad Inventory More Valuable by Targeting Niche, Discreet Audiences
LOS ANGELES – Triton Digital (www.tritondigitalmedia.com), the leading provider of digital tools, services and content to the media industry, announced the general availability of its Targeted Ad Injector technology, which lets advertisers insert hyper targeted ads into streaming media for niche and discreet audiences in specific Designated Market Areas (DMAs). Now broadcasters can increase the value of their ad inventory and grow loyalty through location-relevant ads.
Targeted Ad Injector easily plugs into the Triton Ad Injector platform, the foundation for all Internet radio broadcasters looking for robust ad insertion, sales, trafficking and scheduling, forecasting and reporting tools. Targeted Ad Injector lets broadcasters place highly-relevant ads into the stream based on the geographic location of the listener, enabling a reach into niche audiences broadcasters couldn’t reach with traditional advertising spots. When using a Flash Player, synchronized banner ads accompanying the audio ad can be displayed as well as the display of artist and title information for songs. Triton also provides a way for broadcasters to integrate their own media players into the Targeted Ad Injector, if they choose.
“Our advertising staff was able to generate significantly better returns from our ad rate per CPM as a direct result of our new ability to deliver location-relevant messaging,” said Amit Khanna, CEO, Aeibo LLC (Hindi Radio Mera Sangeet). “Mera Sangeet’s target listeners are a highly sought-after audience that happens to be widely dispersed across multiple DMAs. By leveraging Triton’s server side Targeted Ad Injector we are able to offer our clients the reach they desire with geographically targeted ads across all players and clients, including iPhone, Android phones, Google/Apple TV and smart devices.”
Targeted Ad Injector brings several key benefits to advertisers and broadcasters inserting the technology into their ad delivery platforms:
- “Real time” audio ad insertion per user; each listener gets a unique ad for their individual stream or player
- Target ads to listeners in Designated Market Areas and mobile devices
- Supports any device compatible with MP3 streams such as the Apple iPhone and Adobe Flash player
- Integration into Ando Media’s powerful Web-based ad scheduling, ad impression measurement and ad metrics services
- Local advertisers grow revenue by delivering their message to a larger, more geographically diverse audience that is increasingly accessing traditional radio through the Web and mobile devices
“Broadcasters are continuously looking for new ways to make the most of their streaming product, especially given the reach the Web provides and the ability for audiences to access streams in more places, and through more devices,” said Mike Agovino, Chief Operating Officer, Triton Media Group. “Similar to the way Web search companies deliver personalized ads for relevant search terms, Targeted Ad Injector instantly increases the value of ads for advertisers with location-specific messaging delivered to audiences via the device of their choice, for which broadcasters can demand premium CPM rates.”
About Aeibo LLC
Aeibo, LLC owns and operates Mera Sangeet (www.merasangeet.com), the leading online Hindi and Bollywood radio station in the US. Mera Sangeet combines social networking with interactive radio through its portal. This is an engaging experience for Mera Sangeet listeners, who comprise essentially of South Asians in the US. Mera Sangeet is the first Hindi/Bollywood radio station to leverage a comprehensive Triton Digital package consisting of SAM Broadcaster, Ad Injector and stream delivery.
About Triton Media Group, LLC
Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. Its Triton Digital division (www.tritondigitalmedia.com) supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.