SEATTLE – Marchex Inc., (NASDAQ:MCHX) announced the introduction of keyword-level tracking to its Call Analytics product. Marchex’s proprietary technology enables search marketers and agencies to accurately track calls down to a specific keyword without using a unique call tracking line for every search term. The benefits to search marketers include:
- eliminating search terms that don’t ultimately generate phone calls;
- increasing focus, and bid strategies, on search terms that do drive calls; and
- lowering costs given the solution does not require a one-to-one relationship between search terms and dedicated call tracking numbers.
“Search is a very effective channel for generating calls to our clients, but to optimize the campaigns and capture the full Return-on-Investment, we need visibility into the keywords that are driving calls,” said Joe Soltis VP of Paid Search and Email Marketing for Fathom SEO. “Marchex’s solution gives the detail and accuracy we need without the cost and management headache of having a call tracking number assigned to every keyword.”
“Before today, search marketers had to use a unique tracking number for each keyword or settle for potentially inaccurate data to get a sense of which keywords were most effective at driving quality calls,” said Leigh McMillan, Senior Vice-President of Marchex Call Analytics. “Now they have an affordable product that brings both precision and scalability to campaigns that may have thousands of keywords.”
Keyword-level Tracking, which is available immediately, is the latest in a series of new innovations for Marchex Call Analytics, which includes the recently launched Clean Call, a telemarketing spam call blocker and Call Mining, a speech analytics technology that enables advertisers to analyze and discover new ways to optimize their cross-channel marketing spend, based on actual customer conversations. For more information on all of Marchex’s Call Tracking and Analytics products, please click here or call 1-800-914-7872.
Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers wherever they may be – in mobile, offline and online channels, including on our own local and category websites.
Our performance-based call advertising products, the Marchex Pay-For-Call Exchange and Marchex Call Analytics, are reinventing how businesses acquire new customers through the phone. Our award-winning Small Business Marketing products empower local businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support tens of thousands of advertisers and partners, ranging from global enterprises to local businesses.
For more information about Marchex (NASDAQ:MCHX), please visit www.marchex.com.