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[x+1] Brings In Two New Sales Execs to Meet Growing Demand For Its Leading Audience Targeting Platform and Solutions

Otilia Otlacan | November 5, 2010 | 0 Comments

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Executives Bring Solid Digital Media Experience with Yahoo! and Time Inc.

NEW YORK – Addressing increased demand from Fortune 500 clients for its multichannel audience targeting solutions, online targeting platform leader [x+1] announced it has added two new sales leadership positions, bringing in industry veterans to fill these roles and drive continued strong growth. Michael Dubin has been named Vice President, Agency Sales, and Matthew Wong has been brought on as Senior Director, Western Sales.

Dubin’s sales team helps agencies use [x+1] marketing solutions to solve business issues faced by their clients and prospects. He comes to [x+1] from Yahoo!, where his Agency Development Group led major engagements with both holding companies and their agencies. He led revenue growth and relationship development with holding companies, worked with agency executives on initiatives that built mutually beneficial incremental revenue streams, and developed programs that enhanced agencies’ digital expertise.

Wong leads the West Coast sales team, based in Seattle and San Francisco, and is responsible for sales strategy, team growth and expanding [x+1]’s presence in the region. Previously, he was West Coast Director of Digital Sales for Time Inc. Corporate Digital, representing all 31 digital Time Inc. sites. While there, he worked with advertisers to activate multi-site, horizontal, online opportunities across Time Inc. properties as well as target ideal audiences across the Time Axcess network. Wong came to Time from Microsoft Advertising via the acquisition of DRIVEpm (aQuantive).

“The ability to attract top-shelf sales talent of the caliber of Michael and Matthew is a testament to our position as a leader in audience targeting solutions across all digital media,” said Dave Pollet, [x+1]’s Senior Vice President of Sales. “They will help us take advantage of new opportunities as more and more agencies and marketers realize the kind of measurable ROI and sales results possible with [x+1]’s versatile, powerful platform and solutions.”

About [x+1]

[x+1], the online targeting platform leader, provides the power of relevant communications by maximizing the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time at the right price. Top companies in financial services, retail, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the solutions and services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com. You can follow us on Twitter @xplusone.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.