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Archive for November, 2010
Better Advertising Raises $9.5M In Growth Capital
Warburg Pincus Leads Round with Broad Management Participation NEW YORK – The Better Advertising Project, Inc. (Better Advertising) announced that Warburg Pincus has led a $9.5 million investment in the company. Every member of Better Advertising’s management team also participated in the investment round. The company will utilize its investment capital as it continues to [...]
Travel Ad Network Acquires TravelMuse
Affirms the company’s position as the leading digital media company in Travel NEW YORK – Travel Ad Network (TAN), the leading and largest vertical media company in travel, announced today that it has purchased the assets of TravelMuse, a comprehensive travel planning website that reaches travelers early in the consumer travel lifecycle. This is a [...]
Invodo Video Player Adds HTML5 and Sharing to Expand Retailers’ Reach
Enhancements Help Invodo Clients Drive Video Views and Sales AUSTIN, Texas – Invodo®, the only full-service eCommerce video partner for online retailers, announced a series of enhancements to the Invodo video player. The new player automatically adapts to device platform standards, including HTML5, and provides functionality for sharing eCommerce video via social media and email [...]
Adconion Announces j-Series, the New Online Video Product Offerings from Its Joost Video Network
TORONTO – Adconion Media Group (http://www.adconion.com), the largest independent global audience and content network, announced the new j-Series, the complete suite of in-banner video advertising products from its Joost Video Network. Each of the eight j-Series products provide a powerful tool for all advertisers and brand marketers looking to capitalize their online video campaigns in [...]
Ace Metrix Creative Insight: Controversial “Call of Duty” Video Game Ad Scores High with Young Men, Offends Women
LOS ANGELES – A controversial television ad, called “People Play Real Life Duty,” advertising Activision’s new “Call of Duty Black Ops” video game, is receiving a polarizing reaction from male and female viewers. According to Ace Metrix™, the creative lifecycle management company, the ad, featuring a montage of real people engaged in simulated video game [...]
Contextual Ad Leader Vibrant Grows to 136 Million US Uniques
Surge Accompanies Expansion to 6,000 Premium Publisher Partners NEW YORK – Vibrant, the world leader in premium contextual technology, continues its rapid growth in audience reach for the top 100 brand advertisers and now delivers contextual experiences to 136 million users in the US (comScore).
Federated Media Publishing Acquires Foodbuzz
Combination Creates the Largest and Best Collection of Independent Food Bloggers SAN FRANCISCO – Federated Media Publishing (FM), a media company that powers the best of the independent web, announced the acquisition of Foodbuzz, the leading online food property.
Targeted Mobile Ad Leader Jumptap Names Todd Anderman Chief Media and Revenue Officer
Industry Veteran will spearhead Jumptap’s Sales, Advertiser Operations, and Publisher and App Developer Relations CAMBRIDGE, Mass. – Jumptap, the leader in targeted mobile advertising, announced that Todd Anderman has been named Chief Media and Revenue Officer. Anderman brings extensive experience leading successful digital businesses for major media companies. He will continue in his current role [...]
AdoTube In-Video Format Index Shows Interactive Ads on Track to Double in 2010 while Average CTR jumps 237% over Q2
CPG, Entertainment, and Travel verticals are the top advertisers in Q3 NEW YORK – AdoTube announced the release of its Q3 2010 In-Video Ad Format Index. The index highlighted a continued interest in interactive ad formats, which now account for 48% of ads served by AdoTube. In addition, the results showcase a major push from [...]
Glam Media Creates New Sales Team Focused on International Luxury & Premium Advertisers
Hires key executive from Lagardere to build the new division, based in London to deliver global advertising solutions for brand advertisers worldwide LONDON – Glam Media, the leading vertical media company with the #1 global reach for women online, announced it is opening a premium brand sales team based out of its international headquarters in [...]
SearchIgnite Enhances its Industry-Leading Performance Marketing Platform with New Display Capabilities
First technology to go beyond typical DSP capabilities, giving marketers the opportunity to manage, optimize and attribute more digital media than ever before from a single platform ATLANTA – SearchIgnite, a leading provider of performance marketing solutions, announced the launch of a new and transformative display solution that builds on the company’s search optimization and [...]
MindJolt’s New Advertising Optimization Engine, AdJolt, Drives Financial Returns for Online Games
Independent Game Developers Report 50-70% Increase in Revenue SAN FRANCISCO – MindJolt, the largest social gaming platform for 3rd party game developers, announced AdJolt, an innovative monetization product that maximizes advertising and virtual currency revenues for independent game developers on MindJolt owned gaming websites and applications that reach 20 million users across the Web.
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