Archive for October, 2010

In-Game Advertising in EA Games Lifts Brand Sales

| October 7, 2010 | 0 Comments

First Time Research Connects What Consumers See in-Game with What They Buy In-Store REDWOOD CITY, Calif. – Electronic Arts Inc. (NASDAQ:ERTS) revealed results from a study conducted by The Nielsen Company which shows the degree to which brand advertisements within video games can boost real life sales. The study, commissioned by EA on behalf of [...]

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Crisp and AdMarvel Partner to Deliver New Richness to Mobile Ads

| October 7, 2010 | 1 Comment

Publishers, Developers, Ad Networks and Agencies to benefit from Crisp’s Rich Media Ads and Analytics NEW YORK – Crisp Wireless, a universal rich media ad platform provider, and AdMarvel, a global leader in mobile advertising services, announced a partnership to bring Crisp’s rich media ads to AdMarvel’s customers.

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Ad Systems Expands Its Hotel TV Advertising Base

| October 7, 2010 | 0 Comments

PHOENIX – Ad Systems Communications, Inc. (OTCQB: ADSY), a leading service provider of digital media and video communications for all major cable TV networks, announces the installation of “Web TV-Guide” and video ad system into the Courtyard by Marriott Hotel Metro Center in conjunction with Superior Broadband, Inc. This is in addition to an existing [...]

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France Advertising Sector: Sector Report

| October 7, 2010 | 0 Comments

DUBLIN – Research and Markets has announced the addition of the “France Advertising Sector: Sector Report” report to their offering. This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics and economic indicators. It [...]

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Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition

| October 7, 2010 | 0 Comments

Contest to Reward the Most Creative Digital PSA Campaign SUNNYVALE, Calif. & NEW YORK – Yahoo! (NASDAQ: YHOO) and the Ad Council announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. The winning campaign, selected by a panel of digital advertising leaders, [...]

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Media Rating Council Accreditation Recognizes Business.com’s Ability to Deliver High-Quality Leads to Advertisers

| October 7, 2010 | 0 Comments

SANTA MONICA, Calif. – Business.com, a wholly-owned subsidiary of Dex One Corporation and the Web’s leading B2B online destination for busy people interested in making more informed and effective business purchasing decisions, announced it has successfully received accreditation for its online search offerings by the Media Rating Council (MRC).

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Premium Display Advertising Revenues Rebounding from Industry Slump

| October 6, 2010 | 0 Comments

New Solbright Digital Media Index Finds 2010 Revenue and Impressions Rising Strongly from 2009 NEW YORK – The premium display advertising market will continue to grow revenues in 2010 and rebound from the 2009 downturn, according to initial findings from the Solbright Digital Media Index™ (DMI), the industry’s first reliable assessment of digital ad trends [...]

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German Advertising Sector: Sector Report

| October 6, 2010 | 0 Comments

DUBLIN – Research and Markets has announced the addition of the “German Advertising Sector: Sector Report” report to their offering. This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics and economic indicators. It [...]

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“Targeting Local Markets,” New IAB Interactive Advertising Guide Premieres at MIXX 2010

| October 6, 2010 | 0 Comments

Supplies Critical Tools for Advertisers to Tap Into Power of Local Audiences MIXX Conference & Expo 2010 NEW YORK – Brand marketing and advertising have been transformed by digital media’s capability to target consumers, nationally and locally, with precise messaging. But many have not yet fully exploited the power of interactive to reach geographic segments. [...]

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Australia – Digital Economy – Advertising, Statistics, Revenues, Forecasts

| October 6, 2010 | 0 Comments

DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Economy – Advertising, Statistics, Revenues, Forecasts” report to their offering. Defying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment sales increased to $1.8 billion at the end of the 2009 financial [...]

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Ad Systems Communications Signs Multi Year Contract with New MSO Cable TV Operator

| October 6, 2010 | 0 Comments

CHICAGO – Ad Systems Communications, Inc. (OTCQB:ADSY), a leading service provider of digital media and video communications for all major cable TV networks, announced it has completed the contracts with Crystal Broadband Networks. to install its proprietary, patent pending cable TV ad insertion technology. This contract names Ad Systems Communications, Inc. as the exclusive cable [...]

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China’s Mobile Advertising Market Grows in 2010 – Big Brands Take Action

| October 6, 2010 | 0 Comments

DUBLIN – Research and Markets has announced the addition of the “China’s Mobile Advertising Market Grows in 2010 – Big Brands Take Action” report to their offering. This report is an update to “China’s Mobile Advertising Market: Sales-Oriented Ads First, Brand Ads Second” published in June 2008. The Chinese mobile advertising market has changed considerably [...]

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