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Archive for October, 2010
CENTENNIAL, Colo. – National CineMedia, Inc.’s (NASDAQ: NCMI) operating subsidiary National CineMedia, LLC (NCM), and its founding member theater circuits AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), have agreed to an amendment of its existing long-term Exhibitor Services Agreements (ESAs) to allow for the connection of NCM’s national [...]
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Effort Between PubMatic and Four Demand Side Platforms (DSPs) Finds Real-Time Bidding Delivers 64% Revenue Lift for Publishers and Up to 749% Performance Improvement for Advertisers NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better [...]
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New Features Help People Explore Their Interests and Do More SUNNYVALE, Calif. – Yahoo! (NASDAQ:YHOO) introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment [...]
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AT&T among the Major Brands already Serving Notice with Billions of Monthly Impressions through the Better Advertising Platform NEW YORK – The Better Advertising Project, Inc. (Better Advertising) and the Digital Advertising Alliance (DAA), a joint project of the American Association of Advertising Agencies, the American Advertising Federation, the Association of National Advertisers, the Direct [...]
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First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected [...]
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ATLANTA – Pennington Wild Bird Feed launched a new advertising campaign. The campaign developed by Atlanta-based agency, IQ, is built around the theme “Great Entertainment for your Yard” and features four animated birds in the tradition of Pixar style movies. The TV commercial features the four birds wisecracking at a bird feeder and includes their [...]
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SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ:YHOO) announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization. Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. [...]
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Findings of the First Paid Search Study Examining Pre-Click and Post-Click Data Available in Complimentary White Paper Search Marketing Expo East 2010 CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, and Experian® Hitwise® (www.hitwise.com) unveiled findings from “Successful Paid Search Tactics The Top CPG Brands Use To Grow [...]
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Acquisition Strengthens Komli Media’s Position Across Key International Markets MUMBAI, India – Komli Media (http://komli.com), Asia Pacific’s leading digital media network platform, announced that it has acquired Indoor Media, the UK’s leading online ethnic marketing media company, further strengthening its position and operations in international markets. This is Komli’s second acquisition since June, as it [...]
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New Capabilities Offer Daily Campaign Reporting for On-The-Fly Digital Campaign Performance Management and Optimization RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the [...]
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New Platform Automates Access to Undertone’s Quality Inventory; Four Agency Trading Desks Already Signed On NEW YORK – Undertone Networks, an online advertising network, announced the release of Undertone DirectConnect, a new product built upon Undertone’s next-generation technology platform that integrates with agency trading desks (ATDs). DirectConnect automates access to Undertone’s high-quality inventory and allows [...]
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DMA2010 LITTLE ROCK, Ark. – Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, announced that it will be prominently represented at the Direct Marketing Association’s DMA2010 Conference & Exhibition, Oct. 9-14 at the Moscone Center in San Francisco, Calif. Acxiom is a Gold Sponsor at the event and the official Digital [...]
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