Dailymotion’s US Traffic Doubles as Major Advertisers Sign On
Strong traffic growth and curated content approach drives advertisers interest in Dailymotion
NEW YORK – Dailymotion’s US business continues its strong growth as traffic goes from 7.5 million unique visitors in September 2009 to 15 million unique visitors in September 2010 (comScore Media Metrix Data, Dailymotion Network, October 2010). Driving the growth is Dailymotion’s approach to curating content from a deep repertoire of premium partners alongside Dailymotion’s large community of high quality independent video creators. Dailymotion also announced new user, partner and advertiser friendly features including a player optimized for sharing full or parts of Dailymotion video on popular social networks.
Dailymotion’s US sales team also recently announced a slate of new major advertisers including P&G, Frito Lay, ABC Television, EA Games, Red Bull, Bristol Myers Squibb, Microsoft and Gillette. These and other leading brands are turning to Dailymotion for scalable pre-roll advertising, branded entertainment distribution and home page integrations.
“We are very proud of our strong growth and success and leadership in the online video industry,” said Joy Marcus, general manager, Dailymotion US. “Our focus on curating top quality content and providing best-in-class Web video technology continues to delight our growing audience.”
About Dailymotion
As one of the leading sites for sharing videos, Dailymotion’s network of sites attracts over 72 million unique monthly visitors (source: comScore, August 2010) one billion videos views worldwide (source: Dailymotion). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.
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Category: Ad & Media Strategies, Internet Strategy, Media Buying, Monetization Strategy, Online Content Publishers, Online Media, Video Platforms
