NEW YORK – AdoTube announced the release of its very first In-Video Ad Format Index. The results showcase an increasing interest in interactive ad formats, which now account for 33% of ads served by AdoTube. In addition, the diversifications of ads have raised the overall CTR on their network by 59%.
The index is the result of analysis on 1.2 Billion impressions across the AdoTube network and provides an overview of the growth and effectiveness of their different in-stream video ad formats in four categories: branded overlays, interactive overlays, standard pre-rolls, AdoTube’s new Polite Pre-Roll®. Highlights from the index findings include the following:
- Use of interactive ad formats grew from 12% to 33% of ads served by AdoTube from ‘09 to ’10.
- Interactive overlays are 83% more effective at driving click-throughs than are branded overlays
- While CTR growth for standard pre-rolls remains stagnant, CTR growth for Polite Pre-Roll® is expected to jump 133% from Q2 to Q3 2010, becoming 63% higher than the standard pre-roll
- In A/B Testing the Polite Pre-Roll® has a 36% lower abandonment rates for publishers
Included are discussions of overall trends in adoption as well as metrics regarding click-through and retention rates. To view the full index and findings, visit the research section of their site. (http://news.adotube.com/node/13)
About AdoTube
AdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers and publishers) to have easy and efficient access to in-stream ads. AdoTube’s platform includes the Adotube Ad Network, Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks media brokers ,and Creative Services. AdoTube’s complete platform helps each part of the industry to deliver high-quality, in-stream advertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices in California and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers, publishers and ad networks, visit www.adotube.com.
Otilia Otlacan
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