First End-to-End Video Solution Covers Entire Campaign Lifecycle, Including Planning and Buying, Ad Serving and Campaign Management, and Post Campaign Analytics
REDWOOD CITY, CA – October 13, 2010 – YuMe, Inc., the leading video advertising technology company, today announced that it has launched ACE™ for Advertisers, the first end-to-end, buy-side video ad management system architected to serve the needs of media agencies, advertisers and agency trading desks. Built on the proven ACE technology platform, which serves more than 1 billion impressions per month, ACE for Advertisers provides an enterprise-class solution and professional services that mitigate the complexity of video ad campaign management
The ACE for Advertisers solution gives advertisers and agencies complete control over a digital video campaign’s entire lifecycle, streamlining processes for media planning and buying, ad trafficking and creative management, ad serving and optimization, and post-campaign analytics. It can deliver video ads to online, mobile and IPTV devices, giving advertisers multi-channel flexibility and future-proofing their investment. It also helps them to optimize ad spend across publishers, ad networks, and exchanges to achieve greater reach, campaign performance, and ROI.
“Our new ACE for Advertisers solution gives advertisers, agencies, and trading desks a platform through which they can engage in large-scale video advertising – with direct-private publishers, through ad networks and exchanges, and across mobile devices and connected TVs,” said Jayant Kadambi, co-founder and president of YuMe. “ACE for Advertisers enables them to run their own private network, giving them control, visibility, and the means to incorporate and leverage their own data and processes.”
A Layered Solution for Advertisers
In addition to empowering advertisers and agencies with total control over their video campaigns, ACE for Advertisers combines the best attributes of both ad management and demand-side platforms. ACE for Advertisers enables advertisers and agencies to create their own private networks and buy premium inventory at scale from their direct publishers; from YuMe’s network of more than 600 premium publishers, such as Microsoft, Viacom, and NBC; or from any other video ad network or exchange. These private networks can leverage data and insights from YuMe as well as in-house or third party providers, such as comScore, Quantcast, BlueKai, Datran and eXelate, for accurate audience targeting capabilities.
Ultimately, ACE for Advertisers is a ‘layered’ offering with a variety of solutions for advertisers and agencies to leverage as needed. It integrates with leading display advertising solutions like DFA/Mediavisor and Atlas, as well as supporting VAST and VPAID standards. ACE for Advertisers is “exchange ready,” enabling marketers to bid for and buy video pre-roll inventory dynamically off popular exchanges using custom APIs.
“YuMe has done an impeccable job of seamlessly integrating its proven video management platform into existing agency workflows and processes to give agencies greater control over their online video campaigns,” said Steve Katelman, Director, Strategic Partnerships at Omnicom Media Group. “By automating the planning and buying process for video campaigns, ACE for Advertisers lets agencies spend less time shuffling spreadsheets around and more time focusing on what they do best: creating innovative, strategic media plans that engage viewers and improve campaign ROI.”
The New Face of YuMe
The new ACE for Advertisers solution exemplifies YuMe’s position as the industry’s leading video advertising technology company. As its solutions set has evolved, so too has YuMe’s visual identity. Recently, YuMe refreshed its corporate Website to better promote its mission to create the most comprehensive, innovative, and effective video advertising technologies and services in the media industry. Its new corporate logo, a monitor emitting three RGB rays, represents YuMe’s ability to reach all screens: PC, mobile and IPTV. The RGB rays also represent the three pillars that support YuMe’s business, with green representing YuMe’s premium video ad network; blue representing its industry-leading enterprise solutions and services; and red representing its underlying focus on innovation.
YuMe is a video advertising technology company that makes professional video profitable for publishers and effective for Advertisers. Its robust ACE™ technology powers both its premium ad network and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. YuMe’s premium ad network aggregates the best video content, representing hundreds of premium publishers including MSN, NBC and Fox News. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms–Web, downloads, mobile, and IPTV. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures. For more information, visit www.yume.com, follow @yumevideo on twitter (www.twitter.com/yumevideo), or become a fan of YuMe on Facebook at www.facebook.com/yumevideo.