SANTA MONICA, Calif. – Business.com, a wholly-owned subsidiary of Dex One Corporation and the Web’s leading B2B online destination for busy people interested in making more informed and effective business purchasing decisions, announced it has successfully received accreditation for its online search offerings by the Media Rating Council (MRC).
This is the second year in a row Business.com has received the accreditation, which recognizes the organization’s ability to deliver high-quality, relevant traffic to its advertisers. The accreditation also signifies that Business.com is in full compliance with Internet Advertising Bureau (IAB) measurement standards designed to eliminate potential “click fraud” – user- or computer-generated clicks for the sole purpose of costing advertisers money. Business.com joins an exclusive list of other high-profile companies, including Adify, Nielsen and others, that have been granted accreditation by the MRC.
“This accreditation signifies our commitment to providing Business.com clients with high-quality clicks in order to positively impact their bottom line,” said Sean Greene, senior vice president of interactive, Dex One. “We’re excited to be among an elite group of companies to have received this accreditation and look forward to continuing to connect advertisers with customers as we move into our 10th year in business.”
Business.com successfully connects buyers and sellers and assists business owners through all stages of the buying process. Via a combination of search and display advertising and social media tools, Business.com helps B2B marketers engage with 40 million monthly unique visitors on its Website and network of premiere partners.
For more information on the MRC Minimum Standards visit http://www.mediaratingcouncil.org. To learn more about the IAB guidelines, visit http://www.iab.net/media/file/click_measurement_022009.pdf.
Business.com (http://www.business.com), a wholly owned subsidiary of Dex One Corporation, is the Web’s leading B2B online destination for busy people interested in making more informed, more effective business purchasing decisions. The company helps marketers reach 40 million unique business users per month, and maintains strong presence in the emerging world of B2B social media through Twitter, blogging and its Business.com Answers question-and-answer platform. The Business.com site directly connects B2B advertisers with active business buyers searching for products and services across all stages of the purchasing process.