Crisp and AdMarvel Partner to Deliver New Richness to Mobile Ads
Publishers, Developers, Ad Networks and Agencies to benefit from Crisp’s Rich Media Ads and Analytics
NEW YORK – Crisp Wireless, a universal rich media ad platform provider, and AdMarvel, a global leader in mobile advertising services, announced a partnership to bring Crisp’s rich media ads to AdMarvel’s customers.
AdMarvel now supports Crisp rich media ad formats both in-app and on the Web. AdMarvel will be able to deliver Crisp ads to smartphones and tablets, including Google Android devices and Apple’s iPhone and iPad. AdMarvel publishers will now benefit from being able to run Crisp rich media ads, allowing advertisers to create cross-platform campaigns with rich ad formats and unified engagement reporting.
“Crisp rich media ads leverage the unique capabilities of smartphones and tablets to deliver a level of richness and interaction in mobile ads that enhances our ability to deliver innovative ad units to our publishers,” said Mark D. Fruehan, EVP of Sales & BD of AdMarvel. “The combination of AdMarvel’s ad serving and optimization technology and Crisp’s ad formats and analytics gives our network of publishers and developers more rich media options to maximize mobile revenue and user engagement.”
Crisp Wireless rich media ad formats include expandable, location-aware, tap-to-video, interstitials with embedded video, ads with social media capabilities and can run in-app or on the web through AdMarvel. Crisp also features a fixed placement ad technology, Adhesion™, which runs on mobile and desktop websites across smartphones and tablets.
“Today’s agreement with AdMarvel reinforces our broader strategy of enabling agencies to develop engaging ads that can run across platforms and devices,” said Tom Foran, Chief Revenue Officer of Crisp Wireless. “Our unified report provides a holistic view of campaign performance across the entire spectrum of devices – smartphones, tablets and even PCs.”
AdMarvel powers many of the leading developers on iPhone, iPad, RIM, BREW and Android platforms. AdMarvel works on behalf of more than 700 publishers and carriers globally to source, manage, optimize and serve advertising from over 70 ad Networks and Agencies.
About Crisp Wireless
Crisp offers a universal ad platform for building, serving, and measuring integrated campaigns across the Web, mobile Web, and mobile apps; on smartphones, tablets, and the desktop. Crisp’s innovative ad formats and its Adhesion™ fixed placement technology empower brands to engage with consumers and drive interaction across various channels, while simplifying creative development, streamlining ad serving, and unifying reporting for agencies. Leading brands including Estee Lauder, HBO, Intel, Marriott, Paramount Pictures, Toyota, Volkswagen, and others have utilized Crisp ads. Crisp has over 700 certified sites and apps, and has partnered with leading publishers including CBS, CNN, Hearst Magazines, The Wall Street Journal Digital Network, The Weather Channel, and others. For more information visit www.crispwireless.com.
About AdMarvel
AdMarvel makes mobile advertising work by enabling mobile developers, publishers and carriers to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, developers, carriers, ad networks, agencies and advertisers to optimize advertising inventory and revenue. AdMarvel services work across mobile web, WAP, SMS/MMS and in-application and video modalities. AdMarvel is a wholly owned subsidiary of Opera Software ASA. For more information, visit www.admarvel.com.
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Category: Ad & Media Strategies, Ad Networks and Platforms, Ad Operations, Ad Products, Ads by Creative, Marketing Strategy, Mobile Advertising, Rich Media Ads
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