Solve Media “TYPE-IN” Ad Units Transform CAPTCHA into Powerful Brand Messaging Opportunity
Innovative Advertising Platform Achieves 40+% Engagement Rates, Guarantees Brand Message Comprehension on a Performance Basis
Partners at Launch include Toyota, Microsoft, Universal Pictures, Saatchi & Saatchi, Universal McCann, Ignited and many others
NEW YORK – Solve Media announced the launch of its TYPE-IN™ advertising platform, a unique solution which leverages CAPTCHA authentication for brand messaging to bring unprecedented consumer engagement to online advertising. With the solution, Solve Media: guarantees brand message delivery and increases recall rates and return on investment for advertisers; creates new revenue opportunities for publishers; and simplifies the authentication process for consumers.
Solve Media’s cognitive advertising approach has already won the support of top advertisers and publishers including Toyota, Microsoft, Universal Pictures, AOL, Tribune, and Meredith Publishing. The company is backed by First Round Capital, New Atlantic Ventures, AOL Ventures, and several prominent angel investors.
The Solve Media platform replaces the distorted words, numbers and phrases typically used for puzzle-based CAPTCHA human authentication systems with a simple logo, a brand message in quotes, and an input box. Advertisers pay only for messages that have been both read and typed correctly, thus ensuring that each TYPE-IN™ purchased has not only been read and comprehended by a consumer, but also repeated, resulting in far greater retention and impact. Engagement rates for TYPE-INs™ have exceeded 40 percent—compared with rates of 1 percent or less for typical online display ads.
From the consumer’s perspective, a memorable, plain-English brand message based on a product attribute, slogan, or value statement is much easier to type than a distorted arrangement of letters or words. This overcomes a key complaint with the existing CAPTCHA experience: that even the most engaged users so often get it wrong. In fact, the existing system takes an average of 14 seconds to complete as users peck through letter-by-letter; with TYPE-INs™, this time can be cut in half, improving usability and quality of experience.
Solve Media created the TYPE-IN™ platform in response to an increasingly fragmented and busy online advertising experience in which marketers struggle for attention and publishers face numerous challenges monetizing their inventory and their audiences. Rather than introducing new distractions or interruptions to the user experience, the solution takes advantage of an existing mechanism which has long been required of consumers. TYPE-IN™ ads deliver messages quickly, achieve user engagement and recall through an efficient, streamlined experience, and let consumers move on to the things they want to do.
Ari Jacoby, CEO of Solve Media, said “The Solve Media TYPE-IN™ solution is based on simple, timeless principles of advertising: meet the audience where they already are, gain their active engagement with your message, and help them remember it by having them repeat it.” He continued, “top-tier brand marketers are the toughest and most discerning customers, and to date, they have been underserved by tools available on the web.”
“Solve Media helped us directly access consumer attention that was previously untapped,” said Marty Collins, Emerging Media lead at Microsoft. “Our recent Internet Explorer campaign saw 41% brand lift for safety attributes, which was substantiated in our recent Comscore report.”
Solve Media’s platform also offers robust additional functionality including significant brand survey and insight research capabilities, engagement analytics, targeting/re-targeting/re-marketing, video and rich media ad units, clickable ad units, and strict safety and security.
For publishers, working with Solve Media creates new, untapped inventory which they can immediately monetize, while delivering superior user experience. Andy Wilson, SVP Digital Marketing, Meredith Interactive said: “Based on great trial campaign results, we’ve extended additional inventory to Solve Media across new properties in our network.”
ABOUT SOLVE MEDIA
Solve Media was founded by veteran entrepreneurs and technologists focused on innovative internet advertising solutions. The Company’s proprietary online advertising system the TYPE-IN™ was designed to create new and highly-effective opportunities for brands to advertise online. The system leverages CAPTCHA authentication for brand messaging to bring unprecedented consumer engagement. With the solution, Solve Media: guarantees brand message delivery and increases recall rates and return on investment for advertisers; creates new revenue opportunities for publishers; and simplifies the authentication process for consumers. Backed by First Round Capital, New Atlantic Ventures, AOL Ventures and prominent angel investors, Solve Media is based in New York City and Philadelphia. www.solvemedia.com.