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Archive for October, 2010
Real-Time Bidding, Audience Targeting, and Video Among Five Key Opportunities For Improving Online Publisher Ad Sales According to PubMatic
PubMatic’s Ad Revenue 2010 Report Highlights Areas For Publishers To Increase Ad Revenue And Sell Through Rates for Both Direct and Indirect Sales Channels NEW YORK – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their [...]
Dailymotion’s US Traffic Doubles as Major Advertisers Sign On
Strong traffic growth and curated content approach drives advertisers interest in Dailymotion NEW YORK – Dailymotion’s US business continues its strong growth as traffic goes from 7.5 million unique visitors in September 2009 to 15 million unique visitors in September 2010 (comScore Media Metrix Data, Dailymotion Network, October 2010). Driving the growth is Dailymotion’s approach [...]
Ad Systems Announces Lexus Continues Regional Buying into 4th Quarter into Company’s California Markets
LOS ANGELES – Ad Systems Communications, Inc. (NQB:ADSY) , a leading service provider of digital media and video communications advertising for all major cable TV networks, announces that it has extended Lexus’ ad contract into fourth quarter 2010 revenues.
New Mobile Promotion & Merchandising System From Gold Mobile Enables Location-Aware Coupons & Incentives for Retailers and Consumer Brands
GoMo Promo™, the most advanced mobile couponing solution utilizes Microsoft TAGS and the Inmar Onix platform to enable in-the-moment mobile couponing for in-store and in-advertisement incentive programs NEW YORK – Gold Mobile, a leading mobile enterprise CRM solution provider announces the integration of their GoMo Promo™ intelligent mobile couponing and merchandising system with Inmar, the [...]
Click Fraud Rate Rises to 22.3 Percent in Q3 2010
Botnets and Traffic from Mobile Devices, Video Content, Social Networks, and User-Generated Content Drive Growth AUSTIN, Texas – Click Forensics®, Inc. released advertising audience quality figures for the third quarter 2010 from the industry’s leading independent online advertising data reporting service.
24/7 Real Media Adds Mobile Enhancements to the Newest Release of Open AdStream 10
Platform Updates Enable Advanced Mobile, Rich Media and Video Management NEW YORK – This year, almost 30 percent of the entire U.S. population will access the mobile Web, according to eMarketer. That’s about 100 million people that marketers have the opportunity to reach with relevant advertising on their phones- wherever they are. So it is [...]
Contextual Advertising Leader Vibrant Grows Users by over 50% in 12 Months
Climbs to 36 in comScore Top 50 Report NEW YORK – Vibrant (www.vibrantmedia.com) the global leader in contextual advertising, has increased its U.S. user base by 50% in the past year, from 87 million in September 2009 to 130 million, according to comScore. This represents a reach of 61% of the U.S. internet audience. The [...]
Specific Media Acquires Digital Video Leader BBE
Integration infuses online video marketplace with powerful data, targeting and analytics from the world’s largest independent media platform Irvine, Calif. and New York, NY – Specific Media, the world’s largest independent media platform, announced that it has acquired Broadband Enterprises (BBE), a premier online video provider. Founded in 2004, BBE is a video advertising company [...]
Marketron Appoints Jerome Holbus as VP of Professional Services and Pre-Sales
Software Consulting Expert, Cross-Industry Specialist is Latest Addition to Strengthened Executive Team HAILEY, Idaho – Marketron, the leading provider of business software solutions and services for the media industry, announced the appointment of Jerome Holbus as Vice President of Professional Services and Pre-Sales. In this newly created role, Jerome will lead the company’s consulting activities [...]
PointRoll Study Shows Holiday Advertising Season Starts Early
Late October and Early November Are Prime Periods to Influence Holiday Retail Shoppers NEW YORK, NY – Advertisers may be missing a key opportunity to engage holiday shoppers, according to a PointRoll study of retailers’ online advertising campaigns from 2006 – 2009. The study analyzed performance of online advertising campaigns and consumers’ interactions with the [...]
Operative Acquires Leading Digital Advertising Ops Competitor Solbright
Strengthens Company Market Share and Brings Scale to Advertising Business Management Category NEW YORK – Operative, the advertising business management company, announced it has acquired Solbright, a pioneer in digital advertising operations solutions. Founded in 1999 and based in New York City, Solbright is a leading provider of revenue and workflow operations software that currently [...]
Contextual Ad Leader Vibrant Sees 76% Gain in Auto Revenue
NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising solutions, reports a 76% increase in auto-related revenue this quarter (Q3 2010) as the auto industry revives after a devastating three years. This increase in auto advertising from OEMs and aftermarket parts and services companies aligns with Vibrant’s expansion in the automotive sector. ComScore [...]
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