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Archive for September, 2010
AOL Names Graham Moysey General Manager, AOL Canada
Well Known in Canada’s Digital industry, Moysey to Lead AOL Canada and will be a Member of the Global Management Council TORONTO – AOL Inc. announced that Graham Moysey will join the company as General Manager, AOL Canada. Moysey will work with the Global Senior Executives and the Canadian leadership team to oversee the development [...]
BrightTag Raises Series A Round Led by TomorrowVentures & New World Ventures
- Funding to support growth of industry’s first Data Rights Management Platform – Investors also include EPIC Ventures and The I2A Fund CHICAGO – BrightTag™ digital media’s first Data Rights Management Platform for marketers and publishers, announced it has closed its Series “A” financing round. TomorrowVentures and New World Ventures led the round, which also [...]
Tremor Media to Deliver Advanced Video Advertising Formats in HTML5
Acudeo® is First To Power Advanced In-stream Video Ad Formats on the iPad NEW YORK – Tremor Media (www.tremormedia.com), the leading video monetization and advertising company, announced it has developed HTML5 compatibility for its advanced interactive video ad formats. Tremor Media leads the industry by offering the most versatile and advanced in-stream ad formats available [...]
iVdopia Surpasses over 1 Billion Rich Media and 100 Million Video Ad Impressions across Mobile Devices
With this Milestone, iVdopia Takes Leadership as the Largest Video and Rich Media Mobile Advertising Network in the Industry SAN JOSE, Calif. – iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, announced that the company has surpassed over one billion rich media and 100 million video mobile advertising impressions. With this milestone, [...]
Research and Markets: US Publishing Sector Report
DUBLIN – Research and Markets has announced the addition of the “US Publishing Sector: Sector Report” report to their offering. This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics and economic indicators. It [...]
Federated Media Acquires Major Technology Suite from TextDigger
TextDigger Augments Federated Media’s Technology Platform With Semantic Solutions for Content Tagging, Topic Extraction, and SEO SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media company, announced the acquisition of a platform for semantic and linguistic profiling of web-based content from TextDigger, a San Jose-based semantic search startup.
Adchemy Selects Crescendo’s App Delivery Controller to Deliver Optimized Advertising Experiences on a Massive Scale
Innovative Digital Marketing Superstar Chooses AppBeat DC for Optimal Throughput, Acceleration and Predictability MENLO PARK, Calif. – Crescendo Networks, the recognized performance leader for accelerating and optimizing application delivery for web properties, announced that Adchemy selected its AppBeat DC application delivery controller to scale their ad optimization platform.
2010 State of the Brand Report: Marketers Not (Yet) Sold on Social Media
Brand Executives Say Online Communications a Must in Generating Consumer Loyalty, but Many Question Value of Social Networking SAN DIEGO – Tweeting and Facebooking may be the rage among the YouTube generation, but many corporate leaders are reluctant to change their marketing approaches for the sake of social networking, according to a new national survey. [...]
PubMatic’s Ad Revenue 2010 Conference to Explore if Online Advertising Is On Brink Of Becoming A Seller’s Market
Randall Rothenberg, Terence Kawaja, Jeff Jarvis to speak at PubMatic’s 3rd Annual Premium Publisher Conference in New York City on October 7th PALO ALTO, Calif. – PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising [...]
AdoTube Launches Vertically-Integrated Buy-Side Video Advertising Platform
AdoTube platform aims to expand in-stream video advertising market by eliminating cost, format and asset barriers for advertisers White-label version helps advertisers streamline many services into one cohesive, intuitive platform NEW YORK – AdoTube announced the commercial availability of a complete in-stream video advertising platform that brings together an entire ecosystem of tools to facilitate [...]
Research and Markets: US Ad Spending: How Big is the Bounceback?
DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “US Ad Spending: How Big Is the Bounceback?” to their offering. This report estimates that US online advertising spending will reach $25.1 billion in 2010, representing 10.8% growth over last year. Relatively healthy economic gains, along with the ongoing shift of marketing [...]
The Boston Globe Appoints Jason Kissell as Vice President, Advertising
BOSTON – The Boston Globe appointed Jason Kissell to the position of vice president, advertising, effective immediately. Mr. Kissell will oversee advertising for The Boston Globe, Boston.com, and specialty publications. He will continue to report to Lisa DeSisto, chief advertising officer, The Boston Globe, and general manager, Boston.com.
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