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Archive for September, 2010
Clear Channel Radio Powers up WADV for Advertising Week 2010
Last Season’s Hit News/Talk Station Will Air Live & On-Demand Highlights from the Ad Industry’s Premier Gathering Starting September 22nd WHAT: WADV is back on the scene as the official radio station of Advertising Week – powered by Clear Channel Radio’s digital platform iheartradio for the second year in a row.
Australia – Mobile Media – Surveys and Statistics Report Provides Statistical Forecasts To 2011/12
DUBLIN – Research and Markets has announced the addition of the “Australia – Mobile Media – Surveys and Statistics” report to their offering. This report largely analyses information drawn from the results of several surveys relating to mobile media usage in Australia over the period 2008-2013. Surveys include reports by the Australian Interactive Media Industry [...]
Contextual Advertising Leader Vibrant Surpasses 100 Million Uniques in the US and Reaches Global Audience of 170 Million
Vibrant’s Global and U.S. Users up 24% since July 2009 NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, has surpassed 100 million U.S. users, according to July 2010 comScore, an increase of 24% since July 2009. Vibrant currently reaches 1 in 2 U.S. Internet consumers, according to comScore. The company’s global audience [...]
Yottaa Launches Performance Analytics and Site Monitoring Service to Provide a Better Internet Experience through Cloud Innovation
Free Service Empowers Businesspeople, Marketers and Developers to Optimize Website Performance and User Experience; Company Closes $4M Series A CAMBRIDGE, Mass. – Yottaa, an innovative cloud computing company driven by the pursuit of a better Internet experience, unveiled its suite of free Web performance analytics tools in public beta and announced the close of a [...]
AOL and Google Renew and Expand Global Partnership
MOUNTAIN VIEW, Calif. and NEW YORK – Google Inc. (NASDAQ:GOOG) and AOL Inc. (NYSE:AOL) announced a five-year renewal and expansion of one of the largest and longest-standing partnerships in Internet history. The global alliance, which has at its core Google’s provision of search services to AOL’s content network and properties, in exchange for a revenue-sharing [...]
e-Dialog Launches Centre for Digital Marketing Excellence
Centre releases new reports on mobile e-mail and integrating e-mail and social media BURLINGTON, Mass. – e-Dialog, a proven provider of advanced e-mail and multichannel marketing solutions within the GSI Commerce (Nasdaq: GSIC) Global Marketing Services division, announced the launch of the Centre for Digital Marketing Excellence at www.DigitalMarketingExcellence.com. The Centre will serve as a [...]
Mzinga Announces Key Additions to Engineering Leadership Team
Jem Pagán Joins Mzinga as Sr. Vice President of Engineering and Adam Rubin as Vice President, Software Development WALTHAM, Mass. – Mzinga® (http://www.mzinga.com), the leader in social software, services, and analytics for business, announced the appointment of two new hires to its engineering and technology leadership team. Jem Pagán has assumed the role of Senior [...]
Mobile Advertisers Forecast to Spend $1.8 Billion on Location-Based Campaigns in 2015, According to ABI Research
NEW YORK – Location-based advertising is still in its infancy, but according to a new study from ABI Research, businesses are primed to spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil [...]
Yahoo!, Dex One Expand Partnership
Allows All Dex One Clients’ Listings to Appear on Yahoo! Local SUNNYVALE, Calif. – Yahoo! Inc. (NASDAQ: YHOO) and Dex One Corporation (NYSE: DEXO) announced an expanded partnership which will increase local businesses’ online exposure. All businesses advertising on Dex One’s popular local search site, DexKnows™ (www.dexknows.com), will now be able to have their online [...]
MarkLogic is “Wired” for Digital Publishing Summit 2010 in New York
Wired Editor-in-Chief Chris Anderson Joins Top Minds in Digital Media to Share Best Practices on Mobile and Other Topics SAN CARLOS, Calif. – MarkLogic ® Corporation, the company revolutionizing the way organizations leverage unstructured information, announced that Chris Anderson, editor-in-chief, Wired magazine, will keynote MarkLogic’s Digital Publishing Summit in New York. Anderson recently wrote the [...]
Target Unveils Customized Ad Technology that Makes Shopping Easier
“My TargetWeekly” Offers Deal Alerts, Shopping Lists and Mobile Integration MINNEAPOLIS – As part of its continuing innovation to make shopping meet the needs of its guests, Target announced a new super-charged online weekly ad that puts the deals shoppers want in the palms of their hands.
Research and Markets: Yahoo! Inc. – SWOT Analysis
DUBLIN – Research and Markets has announced the addition of the “Yahoo! Inc. – SWOT Analysis” company profile to their offering. The Yahoo! Inc. – SWOT Analysis company profile is the essential source for top-level company data and information. Yahoo! Inc. – SWOT Analysis examines the company’s key business structure and operations, history and products, [...]
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