With Australia watching more online video, SpotXchange video ads reach more than 50% of the total Australian population online
SpotXchange announced today that it is the top video advertising network in Australia, with a potential reach of 50.7 percent of the population, or 5.4 million consumers, according to comScore (NASDAQ : SCOR), an Internet marketing research company.
SpotXchange is a leading online video advertising network that connects advertisers to websites offering streaming video content via an auction-based marketplace. Using a large variety of performance metrics and real-time optimization tools, SpotXchange’s technology aggregates ad space supplied by publishers and matches it with advertiser demand, scaling and adapting instantaneously as marketers’ campaign needs change.
ComScore’s report found that 81 percent of Australia’s Internet population viewed video online in July, with an average viewer watching more than seven hours of video during the month. The country’s online population, an estimated 10.7 million people, viewed 970 million pieces of content via this channel in July 2010.
“ComScore has ranked SpotXchange as a top video ad network in countries like the US, UK and Australia,” said Mike Shehan, chief executive officer of SpotXchange. “We’ve been able to achieve this because we offer publishers and advertisers around the world a highly differentiated, performance-based service that adds value to the work they do every day.”
Airwick, Clearasil and Commonwealth Bank of Australia are among the global and major national brands that run advertisements through the SpotXchange platform in Australia.
Clients in all countries benefit from the fact that SpotXchange is the only video ad network that fully integrates publisher sites into a centralized ad delivery, tracking and reporting platform, which allows for the real-time delivery of ad campaigns that match unique publisher criteria. This process maximizes efficiencies and minimizes costs for both publishers and advertisers.
“Our technology and these seamless connections offer accurate delivery, superior tracking capabilities and comprehensive reports that deliver remarkable insight to our publishers and advertisers, which in turn saves them time and money in the evolving online video space,” said Bryon Evje, executive vice president of sales and business development for SpotXchange.