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Archive for September, 2010
IAB Calls for Creative Revolution in Ad Formats
Enlists Agencies, Marketers & Publishers in Effort to Transform Interactive Advertising into a Canvas for Brand Creativity New York, NY — In a bold move to fuel online creativity and move more brand marketing dollars to interactive, the Interactive Advertising Bureau (IAB) announced a competition to develop new ad formats to enhance the already existing [...]
Mobile Ad Leader Jumptap Names George Bell CEO
Seasoned CEO, Venture Capitalist Appointed to Lead Jumptap’s Expansion Cambridge, MA – Jumptap, the leading provider of mobile advertising solutions, announced that George Bell has been appointed CEO and member of the Board of Directors. Former CEO Dan Olschwang will remain on the Jumptap Board.
Digital Throttle partners with Canned Banners to Provide Self-Service Ad Creative for Motorsports Advertisers
Ad network bundles hassle-free banner ad creation with targeted media buys SAN FRANCISCO, California — Vertical online ad network Digital Throttle launched a new service today that will allow advertisers to easily build display ads at no extra charge using the Canned Banners self-service platform. Digital Throttle, a vertical ad network built on the Adify [...]
comScore Media Metrix Ranks Top 50 US Web Properties for August 2010
Back-to-School Frenzy Impacts Web Activity as Americans Prepare for New School Year; Traffic Driven to Sports Sites for NFL Coverage and Fantasy Football Drafts RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for August 2010 based [...]
DoubleVerify Applauds the Most Compliant Ad Technology Companies with First-Ever Trust Index
Findings from DoubleVerify’s 1H 2010 Report Drawn from 150+ Billion Impressions from Industry’s Leading Ad Networks, Publishers, Ad Exchanges & DSPs New York, NY – DoubleVerify, the pioneer and worldwide leader in online media verification, released findings from its 1H 2010 Trust Index. The report provides insight into compliance and brand safety in online advertising [...]
comScore Launches Mobile Measurement in Japan
comScore MobiLens Provides Insights into Japanese Consumers’ Mobile Behaviors and Device Usage; 3 Out of 5 Japanese Mobile Users Accessed their Browser in June, 2 Out of 5 Used Mobile Applications Tokyo, Japan – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of its syndicated mobile measurement service, comScore [...]
AdGenesis Brings Aboard Alec T. Coughlin as Vice President, Business Development
Will be major rain maker for consumer video network that matches brands to those most likely to buy and rewards them for interacting with the content NEW YORK – AdGenesis LLC, a new consumer oriented video advertising network functioning across multiple media including mobile, online and eventually IPTV where customers exchange buying information for relevant [...]
AdoTube introduces The Polite Pre-Roll, The First Industry-Wide Available Format That Gives Viewers Real-Time Ad Viewing Options
Optimized for short-form videos, the Polite Pre-Roll® empowers the viewer and yields a 133% higher click-thru rate and a 36% lower abandonment rate versus standard Pre-Rolls
comScore Introduces Social Analytix for Social Media Monitoring
Powered by Radian6, New Monitoring Solution Allows Marketers to Measure What Consumers are Saying about their Brands across Digital Media RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media [...]
Rocket Fuel Calls Out to Nokia and Teams Up With Northgate for $10M Venture Funding
Nokia Growth Partners and Northgate Capital Invest to Boost Rocket Fuel’s Expansion REDWOOD SHORES, CA – Rocket Fuel Inc., the company bringing rocket science to display advertising, announced a $10M Series B round of venture capital led by Nokia Growth Partners with additional investment from new investor Northgate Capital and existing investors Mohr Davidow Ventures [...]
Demdex Adds Digital Media and Data Industry Veterans from Yahoo, CBS Interactive and comScore to Executive Team
NEW YORK, NY – Demdex , Inc., the pioneer of turnkey online audience data management solutions, announced the addition of four industry executives to the executive team. Chris Robison joins Demdex as Senior Vice President of Product & Strategy, Nick Jordan as Vice President of Partner Solutions, Chris Rogers as Vice President of Sales and [...]
comScore Appoints Wolf Allisat as Executive Vice President for International Markets
Proven Digital Measurement Veteran to Lead comScore’s Expansion Efforts RESTON – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world announced that Wolf Allisat is joining the comScore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing comScore’s international expansion strategy in the European, Middle East, [...]
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