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Archive for August, 2010
iVdopia Launches V5: The First HTML5 Video Advertising Platform to Provide a Unified Ad Experience Across Mobile Devices
Advertisers Can Now Engage Users with a Single Video Ad Experience That Would Play Across the Fragmented Mobile Device Market SAN JOSE, Calif. – iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, announced the launch of V5, the first HTML5 video platform with the ability to provide an unified video ad experience [...]
Smaato Mobile Advertising Award: VC Partners and Nominees Shortlist 2010 Announced
Frank Boehnke (Wellington), Tim Chang (Norvest Ventures), Niall Davis (aeris CAPITAL), Tim Draper (Draper Fisher Jurvetson), Joerg Sievert (SAP Ventures) and Frédéric Veyssière (Innovacom) will meet the Smaato Award winner CTIA Enterprise & Applications 2010 REDWOOD SHORES, Calif. – Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the [...]
Meebo Expands with New Publishers and Advertising Products
EW.com and TVGuide.com are Among Latest Publishers to Implement the Meebo Bar MOUNTAIN VIEW, Calif. – Meebo announced that it has increased the distribution and branding capabilities of its content and community platform: The Meebo Bar. EW.com and TVGuide.com are the latest publishers to implement the Meebo Bar, which helps visitors easily connect with the [...]
Glam Media, After Reaching #1 for Women, Starts to Target Male Audiences
Glam Media Launches New Vertical for Men’s Sports; Brash.com for Men, Owned by Glam Media-Launches an Alternative to Yahoo!’s Male Sports Channel-Creating The #3 Men’s Web Property With Over 30 Million Unique Visitors Silicon Valley, California and New York, New York – Glam Media, Inc. (www.GlamMedia.com), the number one vertical media company for women online [...]
Rocket Fuel Inc. Finding Success Optimizing BlueKai Data to Boost Targeting Effectiveness of Online Display Campaigns
BlueKai Intent Data Running on Rocket Fuel Drives Efficiency, Action and Engagement for Major Brands REDWOOD SHORES, CA – Rocket Fuel Inc., the company bringing rocket science to display advertising, announced campaign results stemming from its strategic partnership with BlueKai, the largest source of online consumer intent data. Rocket Fuel leveraged BlueKai data to help [...]
LucidMedia Introduces Preemptive Brand Safety to Online Advertising Industry Through Demand-Side Platform (DSP)
RESTON, Va. – LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities, enabling advertisers and agencies to detect and anticipate inappropriate content on a real-time basis and in advance of purchasing media for display advertising campaigns. The preemptive brand protection capabilities have been [...]
Infutor Launches YPDD to Better Serve Advertisers
YPDD service enables yellow page publishers and CMRs to target new advertising sales leads. PLAINFIELD, Ill. – Infutor Data Solutions, Inc., the market leader in providing high quality database products, announced the general availability of the Yellow Pages Data Delivery (YPDD) service. The new service will enable yellow page publishers and certified marketing representatives to [...]
BNA Communications Consults on Ad Council TV and Radio PSAs Featuring President Obama’s Commemoration of 20th Anniversary of Americans with Disabilities Act
Obama Discusses the ADA’s Progress and Encourages the Public to Do More to Support Americans Living with Disabilities SAN DIEGO – To coincide with the twentieth anniversary of the enactment of the Americans with Disabilities Act (ADA), President Obama is joining the Ad Council and the American Association of People with Disabilities to launch a [...]
Traffic Marketplace Announces Partnership with AdometryTM Bolstering Ad Verification and Brand Integrity
LOS ANGELES and NEW YORK – Traffic Marketplace, a division of Epic Media Group, announced its partnership with ad verification firm, Adometry, to deliver effectiveness metrics and online display ad verification to advertisers and agencies. This partnership underscores Traffic Marketplace’s commitment to ensuring advertisers reach, target, and engage their ideal audience on the highest quality [...]
ContextWeb Introduces ContextWeb Real-Time Classifier (RTC)
RTC Makes Online Contextualization More Widely Available and Simplify Adherence to New IAB Taxonomy Standards; ContextWeb’s ADSDAQ Exchange Also Adopts New IAB Taxonomy Online to Track Inventory NEW YORK – ContextWeb, Inc., which operates the ADSDAQ Ad Exchange, the largest independent ad exchange, announced the launch of ContextWeb Real-Time Classifier (RTC). ContextWeb RTC categorizes web [...]
CotterWeb’s InboxDollars to Integrate AdGenesis’ Multiple Media, Real-Time Video Advertising Platform
Gives AdGenesis White Label Platform Reach to More Than 10 Million Homemakers NEW YORK – In its first major partnership since it launched last month, AdGenesis LLC, announced that InboxDollars®, the premier web destination for online consumers and rewards seekers with a monthly audience of more than 10 million at-home moms and homemakers, will integrate [...]
Ooyala Brings Full Video Monetization to the iPhone and iPad
Publishers Now Can Add IAB-Standard Ads to HD Content on HTML 5 Players MOUNTAIN VIEW, Calif. – Ooyala, the leading end-to-end online video platform, announced that it now supports dynamic insertion of IAB-standard ads for the iPhone and iPad. The enhancement to Ooyala’s HTML 5 player is the latest addition to the company’s popular monetization [...]
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