Home » Archives for August 2010
Archive for August, 2010
BrightRoll and other Video Ad Networks Partners with Magnetic to Leverage Search Re-Targeting and Optimize Performance of Video Ads
Many Video Ad Networks Apply Magnetic Search Data for Precise Targeting of Consumer Interests for Nearly Half of U.S. Online Video Audience NEW YORK – August 9, 2010 – Magnetic (www.magnetic.is), the leader in search re-targeting, today announced integration with BrightRoll, the leading provider of online video advertising services, to improve and optimize performance on [...]
RSG Media Systems Unveils Zoox Analytics Optimization Solutions for Digital Ad Sales
NEW YORK – RSG Media Systems (www.rsgmedia.com), a leading provider of software solutions for the media & entertainment industry and digital publishers, is announcing the launch of Zoox™ Analytics solutions to help digital publishers maximize yield from ad sales. The adage says, “Charge what the market will bear”. In reality, it’s hard to know how [...]
Demand Media Launches Content Channels
Hearst Deploys New Product Offering that Matches Quality Content to Targeted Audiences, Drives High-Value Traffic and Monetization to Publishers SANTA MONICA, Calif. – Demand Media™, a leading content and social media company, announced the general availability of its Content Channels product offering. This turnkey solution enables online publishers to offer original, high-quality, topically-focused content to [...]
Global and China LBSNS (Location-Based Social Networking Service) Market Report, 2010 – Now Available
DUBLIN – Research and Markets has announced the addition of the “Global and China LBSNS (Location-Based Social Networking Service) Market Report, 2010” report to their offering. LBS, i.e. Location-Based Service, is deemed as one of the killer businesses subsequent to SMS (Short Message Service), and it enjoys huge market size and nice profit prospects. SNS, [...]
Former Interactive One Vice President Courtney Williams joins Adility.com as Partner and Chief Revenue Officer
NEW YORK – Adility, a hyperlocal online deal distribution platform, announced that Courtney Williams, former Senior Vice President of Interactive One and previously the Vice President of Business Development at AOL will join as partner and Chief Revenue Officer. Mr. Williams will drive the business development strategy for Adility’s groundbreaking publisher offering, Dealwerk, an innovative [...]
New IAB Research Confirms Digital’s Place in Optimal Marketing Mix
“Interactive Advertising and the Optimal Marketing Mix” Shows Marketers How Proper Allocation of Media Spend to Digital Yields Significant Results NEW YORK – To help marketers make better decisions on investing advertising dollars, the Interactive Advertising Bureau (IAB) released the “Interactive Advertising and the Optimal Marketing Mix” study developed by MarketShare Partners, the leading cross-marketing [...]
Why Are Publishers Rejecting My 8th Party Ad Calls?
By: Jay Friedman, COO of Goodway Group (http://www.goodwaygroup.com) It seems the industry has battled for years over 4th party ad calls. Publishers don’t like them because it’s extra load time. Agencies and advertisers love them because they are usually there to verify, provide additional data, or serve a very useful function. The real problem is [...]
YuMe Now Delivers Video Ads to iPhone, iPad via HTML5 Standard
YuMe to Offer Comprehensive Video Advertising Technology Solutions for HTML5 Publishers REDWOOD CITY, CA — YuMe, the leading video advertising technology company, announced that its ACE video advertising platform now enables publishers to monetize video distributed through HTML5-compatible devices—both on desktop and mobile devices such as Apple’s iPad®, iPhone®, and iPod® Touch and Google’s Android [...]
Media Innovations Summit Selects Bob Gold & Associates to Lead PR Efforts for Premier Industry Conference
Industry’s Top Executives Convene at Hollywood’s Landmark Director’s Guild to Explore the Toughest Issues Surrounding the Monetization of Content Digital Delivery TORRANCE, Calif. – Media Innovations Summit, the premier event dedicated to addressing the issues around better monetizing media content creation and digital multiplatform delivery, has engaged Bob Gold & Associates, Inc., a leading boutique [...]
SuperMedia Executives Speak at Oppenheimer 2010 Annual Technology, Media & Telecom Conference
DALLAS – SuperMedia (NASDAQ:SPMD) announced Chief Executive Officer Scott W. Klein and Chief Financial Officer Dee Jones will participate in a “fireside chat” at the Oppenheimer 2010 Annual Technology, Media & Telecommunications Conference held in Boston, MA on Tuesday, August 10 at 9:10 a.m. (Eastern).
Google in LBS: Location-Based Advertising Patent Provides a Patent Analysis Including a Detailed Assessment of the Two Independent Claims
DUBLIN – Research and Markets has announced the addition of the “Google in LBS: Location-based Advertising Patent” report to their offering. Google recently announced it was granted patent 7,668,832 for “Determining and/or using location information in an ad system“. This patent contains eight (8) claims, including two (2) independent claims.
RR Donnelley Recognized with Gold Supplier Quality Alliance Award by AT&T Advertising Solutions
CHICAGO – R.R. Donnelley & Sons Company (NASDAQ:RRD) announced that it has been recognized with a gold level Supplier Quality Alliance Award by AT&T Advertising Solutions for the second year in a row. AT&T Advertising Solutions helps advertisers connect with consumers through a comprehensive suite of print, Internet, mobile and direct mail advertising resources.
Keep in touch!