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Archive for August, 2010
Dapper Announces Fixing Advertising Special Event at SES San Francisco: “The Quants Strike Back”
Dapper Hosts Fireside Chat with eBay and Expedia to Discuss How Search Engine Marketers Can Leverage Their Expertise to Transform Display into a Profitable Channel SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable and scalable performance marketing channel, announced that it will host a Fixing Advertising special event – The [...]
Madison Ave. Media Implements New Mobile Text-Supported Newspaper Advertising Strategies In Kansas City
Advertisers Bring Interactivity to Their Newspaper Campaigns Through Patented Mobile Texting Technology BOCA RATON, Fla. – Madison Ave. Media, Inc. (OTCBB:KHZM), along with its mid-America representative TPR Enterprises, has initiated a unique mobile text support program for newspaper advertisers in Kansas City.
DoubleVerify Solidifies Executive Team with Veteran Additions from Yahoo!, NBC Universal and Google
Company Adds Sr. VP of Sales Operations, VP of Marketing and Sr. Director of Account Management; Moves into Midtown Manhattan Office New York – DoubleVerify, the pioneer and worldwide leader in online media verification, announced an expansion of its executive team with three key hires of sales and marketing veterans from Yahoo!, NBC Universal and [...]
Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide
comScore Releases Report, Women on the Web: How Women are Shaping the Internet Reston, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a global report on women’s online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet [...]
Consumers Pushing Companies into Social Media
Results from a recent “Invoke Live!” study among 300 social networkers show that consumers clearly expect their favorite brands to be social media active and savvy. BOSTON – There is no doubt that social media has become an ideal environment for enabling people to stay connected with friends, family members and work colleagues. But now [...]
comScore Media Metrix Ranks Top 50 US Web Properties for June 2010
Americans Head to Travel Sites for Vacation Planning; Summer Recreation Drives Millions to Gaming and Teens Sites RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly analysis of U.S. Web activity at the top online properties for June 2010 based on data from the comScore Media Metrix [...]
Last.fm to Introduce Interactive Advertising Campaigns Using MXP4 Music Technology
PARIS – CBS Interactive Music Group’s Last.fm, the worldwide leader in music discovery, announced that advertisers looking to drive dynamic online engagement will now have the ability to do so through highly interactive music features powered by MXP4 technology. MXP4 apps can be customized for a more game like music experience, allowing fans to not [...]
JB Chicago Launches Industry’s First Social Media Tool to Drive and Measure ROI
Axe Deodorant and Tetra Pak use “Social Mushroom” approach to drive awareness in key demographics, demonstrate ROI- CHICAGO – JB Chicago, a Chicago-based integrated marketing agency, launched Social Mushroom – the industry’s first social networking tool that easily allows organizations to measure social media campaign success and drive Return on Investment (ROI). With its main [...]
DoubleClick Ad Planner – New Features Release for July 2010
Google has launched several new updates to DoubleClick Ad Planner, designed to enhance the overall experience with the tool. With these releases, one can streamline the process of building online media plans and campaigns while getting access to better data for more informed media planning decisions. A summary of these updates is included below, as [...]
IAB Releases Industry’s First Independent Review of Online Site Intercept Studies
Thorough & Public Assessment Kicks Off Wide-Ranging Effort to Improve Research Practices and Reduce Inefficiencies NEW YORK – The Interactive Advertising Bureau (IAB) released “An Evaluation of Methods Used to Assess the Effectiveness of Advertising on the Internet,” which examines the methodology behind site intercept studies, a common form of consumer advertising effectiveness research. It [...]
Glam Media to Acquire AdPortal – Innovative Silicon Valley Media Technology Startup
Launches “GlamAdapt for Publishers” Offering a Fully-Automated Publisher-Side Platform For Premium Brand-Ad Inventory Used By Major Internet Publishers Such as Time, Inc. and CBS, AdPortal Web-Enables the Packaging of Premium Advertising Solutions to Manage Advertising Sales to Agencies, Demand-Side Platforms, Direct, and Self-Serve for Local Ads
How Americans Use Social Media – Social Media is Where Customers Are Spending More of Their Time
DUBLIN – Research and Markets has announced the addition of the “How Americans Use Social Media” report to their offering. The exponential growth of social media such as Facebook, Twitter, MySpace, and Foursquare makes it imperative for marketers to integrate such sites into their marketing programs.
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