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Archive for August, 2010
Yield Software and Marchex Announce Integration for Search Engine Marketers
Yield Web Marketing Suite and Marchex Call Analytics Enable Advertisers to Optimize for Telephone Conversions SAN MATEO, Calif. – Yield Software, a leading provider of next-generation online marketing technology, announced that it has integrated its flagship Yield Web Marketing Suite for Advertisers and for Agencies with Marchex Call Analytics (NASDAQ:MCHX). Advertisers and digital media agencies [...]
UK Advertising Sector: Sector Report
DUBLIN – Research and Markets has announced the addition of the “UK Advertising Sector: Sector Report” report to their offering. This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics and economic indicators. It [...]
PubMatic Announces Agreement with United Online to Provide Inventory Management and Revenue Optimization
NEW YORK – PubMatic (http://www.PubMatic.com), the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their advertising inventory, announced that United Online, Inc. (Nasdaq: UNTD) has implemented PubMatic’s solution to help manage non-guaranteed ad inventory and revenue. United Online is a leading provider of consumer products and [...]
DIRECTV and Google Enter into Ad Sales Partnership
Advertisers Will Be Able To Reach Eleven DIRECTV Channels Through Google TV Ads NEW YORK – DIRECTV, the world’s most popular video service, and Google announced a strategic partnership in which Google will become the sales representative for a broad selection of advertising inventory on several cable networks carried on DIRECTV.
Local.com Enhances Search Advertising Technology
Improved Ad Relevance Expected to Increase Search Monetization IRVINE, Calif. – Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, announced the launch of enhancements to its search advertising relevance, which are expected to increase monetization of search traffic across the Local.com site and network.
DataArt to Develop Mobile Banner Ad Apps for TexTango
Software development firm creates new mobile application for mobile marketing ad network NEW YORK – DataArt, a high-end software development company with headquarters in New York and R&D centers in Eastern Europe, was selected by TexTango™, a mobile marketing startup based in San Diego, to build a series of mobile ad applications to revolutionize marketing [...]
Mexico Tourism Board Launches Advertising Campaign in North America
Print, TV, Internet and Outdoor Ads Inspire Visitors to Venture Beyond the Beaches MEXICO CITY – The Mexico Tourism Board has launched an advertising campaign in the United States and Canada to inspire visitors to explore the wide variety of offerings that have long made Mexico the top foreign tourist destination for North Americans.
ExactTarget, Acceleration Launch Global Partnership to Optimize Clients’ Interactive Marketing Campaigns
Partnership Provides Access to Local Experts Across Europe, Asia, Middle East, Americas INDIANAPOLIS – ExactTarget, a global provider of email marketing and interactive marketing solutions, announced a new partnership with Acceleration, the leading provider of consulting, systems integration and technology services, to deliver and optimize the interactive marketing campaigns of ExactTarget clients across Europe, the [...]
Gorilla Nation to Exclusively Represent Online Ad Inventory for Hachette Filipacchi Media’s Premiere.com
LOS ANGELES – Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, announced it has been chosen to represent the online ad inventory for Premiere.com, owned by Hachette Filipacchi Media (HFM U.S.). Gorilla Nation will be selling the online ad inventory for HFM U.S.’s online destination for movie enthusiasts, Premiere.com, in the U.S., UK [...]
National Advertising Contest Helps Florida Fight Misperceptions About Oil
American Advertising Federation & SecurityPoint Media Announce “Champion a Cause” Creative Challenge Winner TAMPA, Fla. – The only trace of oil on Florida’s coastline comes from a Hawaiian Tropic bottle, but the perception is quite the contrary. For weeks, organizations such as Visit Florida have been searching for new ways to reach consumers nationally with [...]
Advertise.com CEO Daniel Yomtobian Demystifies Remarketing at Search Engine Strategies San Francisco 2010
SES San Francisco 2010 Booth 308 SAN FRANCISCO – Advertise.com, a premier platform for search and display advertising, announced its CEO, Daniel Yomtobian will participate in a panel discussion about Remarketing at the web’s premier search engine marketing conference, Search Engine Strategies San Francisco. The event runs August 16-20, 2010, at Moscone West, 4th Street [...]
Smaato celebrates its 5th Birthday with Record Milestones: 16+Billion ad requests per month and 7,000 registered publishers
New Whitepaper: “Mobile Advertising Ecosystem” and Smaato Metrics July published REDWOOD SHORES, Calif. & SINGAPORE & HAMBURG, Germany – Smaato Inc., the leading mobile advertising and optimization company, celebrates its fifth birthday by announcing that it now serves over 16 billion ad requests per month in its global network of more than 7,000 registered publishers.
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