SpotXchange Interactive Video Ads now reach 47.3% of the total UK Internet population.
August 30, 2010 – Video ad network SpotXchange today announced that it was the top video network in the UK in July 2010. SpotXchange continues to be one of the fastest growing video ad networks according to comScore’s Video Metrix report* and has significantly expanded its network size to reach a viewer penetration of 17.2 million and 47.3 percent of the total UK Internet population.
The reach of SpotXchange has grown dramatically since the start of 2010. In January, SpotXchange was ranked number 7 in the UK with a market penetration of 27%. “One of our goals for 2010 has been significant expansion outside of the US. Our placement at the top of the July 2010 comscore Video Metrix report for the UK is an affirmation of progress towards that objective. In July, we served over 100 million video ads to users in 10 countries outside of the US and we’re just getting started,” said SpotXchange CEO Michael Shehan, CEO..
Paul Gidley, Director of Sales for SpotXchange in the UK commented on the rapid growth of the company: “Thanks to the ease with which publishers can use and interact with the SpotXchange technology, coupled with the benefits of advanced targeting, performance, optimization and campaign tracking, SpotXchange has become an unparalleled video advertising solution for the UK market. Advertisers now see results from better-informed, more engaged users, improved ad performance and ultimately higher ROI on online video ad campaigns.”
The SpotXchange video ad network is comprised of premium websites, including entertainment, business and technology, sports, finance, gaming and many other categories. SpotXchange provides advertisers advanced targeting, including the ability to target both highly interactive pre-roll and in-game video ad campaigns ensuring that ads efficiently and effectively reach the intended audience.
*comScore Video Metrix is the monthly reporting of consumer video consumption – both ads and video content – on the Internet along with the demographic characteristics of video viewers. comScore provides key metrics and analysis of video consumption across top properties on the Web to assist in the planning of video advertising campaigns. Please visit http://www.comscore.com/companyinfo to learn more about comScore, Inc.