“Advertising as Content” Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap Between Search and Display
NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive (up 44% Y-Y), Business & Finance (up 63% Y-Y) and CPG (up 124% Y-Y). This continued growth follows on the heels of a record-setting year for Vibrant in 2009 as brands increasingly leverage in-text to deliver content-driven advertising.
Marketers like Microsoft, Unilever, Best Buy and Blackberry RIM are using Vibrant hyperlinks to bring real information to users within the context of a page, such as search results, video streams, recipes, Tweets, product reviews and geo-targeted listings. In addition, brands increasingly see Vibrant’s solutions as an extension of their keyword search strategy.
Says Co-Founder and CEO Doug Stevenson, “We continue to see growth due to Vibrant’s ability to bridge the gap between search and display, helping advertisers cut through the online brand clutter to deliver a useful experience to over 170 million users. At the same time, Vibrant helps its network of more than 4,500 publishers monetize their pages while delivering real information to their readers.”
According to a recent Morgan Stanley report on internet trends, the percentage of time consumers spend online is more than double the equivalent ad spend, leaving a $50 billion global opportunity for online advertising. As marketers shift dollars from traditional ad channels, advertisers see the value in leveraging Vibrant’s growing online platform and premium publisher network to drive performance and user engagement.
Vibrant’s revenue growth has fueled investment in its technology, product and sales teams, increasing headcount 29% to 230 employees with offices now in 11 cities, New York, San Francisco, Los Angeles, Boston, Detroit, Chicago, London, Paris, Hamburg, Dusseldorf and Munich.
Vibrant is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, May 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant’s rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists. For more information, visit: www.vibrantmedia.com or www.hyperlinkevolved.com or www.facebook.com/vibrantmedia or http://twitter.com/vibrantmedia.