Jonathan K. Hsu to transition to CEO of RecycleBank; Chairman, David J. Moore, additionally appointed as CEO of 24/7 Real Media; WPP forms external Global Technology Advisory Council with Hsu as founding member
WPP and RecycleBank to collaborate to introduce green incentives programs to WPP client base
NEW YORK – 24/7 Real Media, WPP’s digital marketing technology organisation, announced a leadership evolution for 24/7 Real Media.
After a successful ten years with the company, Jonathan K. Hsu will be transitioning from his role as CEO of 24/7 Real Media. Mr. Hsu will be joining RecycleBank, the premier green rewards program that motivates people to take environmental actions, as CEO. David J. Moore, chairman and founder of 24/7 Real Media, will additionally assume the role of CEO of 24/7 Real Media.
“I am extremely grateful for the incredible support that WPP has demonstrated for both 24/7 Real Media and me. Sir Martin Sorrell is a true business visionary, and I am pleased that 24/7 Real Media has made a very positive impact for WPP’s clients. As Chairman, Dave was actively involved in the company. His return to CEO will make for a seamless transition, and 24/7’s great momentum will certainly continue under his leadership,” stated Mr. Hsu. “I am humbled by the opportunity to lead RecycleBank, and I look forward to closely working with WPP to introduce green incentives programs to WPP’s global client base.”
Concurrent with this transition, WPP has formed the WPP Global Technology Advisory Council, whose membership base will include some of the world’s leading digital marketing technologists, entrepreneurs, and visionaries. Mr. Hsu will be a founding member of the WPP Global Technology Advisory Council with further appointments to be made.
“WPP is committed to bringing technology innovation to its clients both through its own efforts and in collaboration with industry partners. Since we bought 24/7, we have grown its media network from 13th ranked to 5th in the US, tripled the volumes running on its technology, integrated its search offer with GroupM and developed a leading DSP on our own technology, allowing us to take control of our future, said Mark Read, CEO of WPP Digital and director of strategy of WPP. “While I am sorry to see Jonathan leave 24/7 Real Media, I am pleased that we will continue to have access to his insights and expertise through the WPP Global Technology Advisory Council and confident in the people at 24/7 Real Media that have delivered these achievements.”
To learn more about WPP, visit www.wpp.com.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
RecycleBank® motivates people to take greener actions and rewards consumers with points that can be redeemed at participating local and national business partners. Through collaboration and innovation, RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles like residential recycling, electronic-waste recycling, home energy conservation and more. We believe that making greener choices shouldn’t at all feel like a trade off—it should be a trade up—and RecycleBank rewards its members every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum, as a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. RecycleBank is headquartered in New York City. For more information, visit www.RecycleBank.com