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Archive for August, 2010
Unparalleled Range of Creativity Captures Explosive Innovation in Digital Advertising NEW YORK – The Interactive Advertising Bureau (IAB) announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The MIXX Awards [...]
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DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “UK Online Advertising: Spending and Trends” to their offering. Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent 3.54 billion ($5.56 billion) online in 2009, 5.7% more [...]
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New, Free and Family-Friendly Classifieds Provide Unique Ability to Search for Products and Services within Neighborhoods, Towns and Cities NAPERVILLE, Ill. – CanadianListed.com, a new online classifieds site, is presenting consumers and businesses with a more effective way to sell and buy products and services within their cities, towns, or even within the ultra-local confines [...]
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ESOMAR Annual Congress ENCINO, Calif. – With more than 40 million Americans actively engaged on the Internet through their mobile devices along with millions more around the globe, uSamp is taking steps to deliver market research surveys wherever panelists can be found – everywhere, on the move. uSamp (www.uSamp.com), one of the world’s fastest growing [...]
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SpotXchange Interactive Video Ads now reach 47.3% of the total UK Internet population. August 30, 2010 – Video ad network SpotXchange today announced that it was the top video network in the UK in July 2010. SpotXchange continues to be one of the fastest growing video ad networks according to comScore’s Video Metrix report* and [...]
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MySpace to Leverage FAN’s Team and Leading Advertising Platform; FAN President Adam Bain to Depart LOS ANGELES – News Corporation’s MySpace (http://www.MySpace.com) and Fox Audience Network (FAN) announced a plan to integrate the FAN business directly with MySpace. The move will enable MySpace to leverage FAN’s team and its leading technology platform. In addition, FAN [...]
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DUBLIN – Research and Markets has announced the addition of eMarketer’s new report “Brand Interactions on Social Networks” to their offering. The social networking audience in the US has reached critical mass. Marketers have been chasing this all-important audience for several years, using banner ads, branded pages, homepage takeovers, targeted text ads and search keyword [...]
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LOS ANGELES – Gorilla Nation (www.gorillanation.com), the world’s largest online branded sales company, announced it has been chosen to represent the online advertising inventory for SouthAsianLife.com in the Canadian market. Attracting more than 650,000 unique visitors monthly and delivering over 25 million impressions a month, South Asian Life claims the #1 spot for the largest [...]
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92,000 Nonprofits and Schools On Board LOS ANGELES – What if even a fraction of the billions of dollars generated by search engine advertisers was directed towards good causes? That is the concept behind GoodSearch.com, a Yahoo-powered Internet search engine that donates 50% of its revenue, approximately a penny per search, to the charities designated [...]
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“Advertising as Content” Trend Boosts Vibrant Revenue; In-Text Continues to Bridge Gap Between Search and Display NEW YORK – Vibrant (www.vibrantmedia.com), the global leader in contextual advertising, is reporting 51% Y-Y growth in Q2’10, and 45% Y-Y growth in H1’10. Categories which have shown particular strength globally during the first half of 2010 include Automotive [...]
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AOL’s Community-Specific News and Information Platform Plans to Hire More than 500 Professional Journalists in More Than 20 States by the End of 2010; New Editors Hired to Foster Rapid Growth NEW YORK – AOL Inc. (NYSE: AOL) announced the launch of Patch’s 100th site, Morristown Patch (http://morristown.patch.com). AOL also announced that Patch plans to [...]
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comScore Chairman Gian Fulgoni to Present Update on Q2 2010 E-Commerce Trends in Upcoming Webinar RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its Q2 2010 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $32.9 billion for the quarter, up 9 percent versus year [...]
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