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Archive for July, 2010
Former Google Innovator Joins Product Team at Undertone Networks
Addition of Digital Media Technology Veteran Patrick Schoonveld; Underscores Company’s Continuing Investment in Technology and Services NEW YORK – Undertone Networks, an online advertising network that provides advertisers with quality placements on the Web’s best sites, announced that Patrick Schoonveld, a former product operations manager with Google Inc., has joined Undertone as product manager. Working [...]
Click Forensics Secures $6 Million in Funding to Expand Online Display Advertising Solutions
Existing Investors Austin Ventures, Sierra Ventures and Shasta Ventures Participate in Series C Round AUSTIN, Texas – Click Forensics, Inc., a leading provider of online advertising and audience verification solutions, announced that it recently closed a $6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures. The [...]
Contextual Leader Vibrant Partners with ShopLocal to Deliver Local Shopping Information across Thousands of Premium Publishers
NEW YORK – Vibrant (www.vibrantmedia.com), a world leader in contextual advertising solutions and next generation hyperlinks, has signed a deal with ShopLocal, a wholly owned subsidiary of Gannett Company, and the leader in local digital marketing solutions. The partnership will bring local shopping information, including special offers, to Vibrant’s network of 4,500 premium websites and [...]
[x+1] Hires Former Sears Media Holdings, Media6Degrees Execs to Meet Growing Demand in its Client Solutions Group and Expand its Chicago Presence
Digital platform targeting company also promotes former Advertising.com account executive to Senior Manager, Client Services NEW YORK – In order to meet growing demand from its Fortune 500 client base, online platform targeting leader [x+1] announced the hiring of Christopher Black as Vice President, Client Solutions; Lewis Steckler as Director of Client Strategy; and the [...]
CableLabs Advertising Event Proves Interoperability on SCTE 130 Standard
LOUISVILLE, Colo. – CableLabs’ recent multi-faceted Advanced Advertising Interop successfully demonstrated interoperability across a number of advertising interfaces as envisioned by industry standards and specifications. Held in conjunction with the Society of Cable Telecommunications Engineers (SCTE) DVS/Working Group 5 and Canoe Ventures LLC, the weeklong interop sought to further the capability to deliver new and [...]
24/7 Real Media Announces Executive Promotions
Jon Greenwood promoted to SVP, General Counsel; Nicolle Pangis promoted to SVP, Global Product Management NEW YORK – 24/7 Real Media, Inc., the leading global digital marketing company, announced the promotion of two of the company’s top executives to new leadership roles. These seasoned executives will continue to enhance 24/7’s award-winning services for advertisers and [...]
Monster Career Ad Network, the Largest Recruitment-Focused Ad Network, Continues to Drive Innovation
Direct Career Site Linking and Candidate Source Tracking Make it Easy for Recruiters to Reach Millions of Highly Relevant Candidates and Measure Recruitment Media Performance MAYNARD, Mass. – Recruiters are finding that the most effective way to reach relevant, passive candidates with a targeted message is by leveraging Monster Career Ad Network. Career Ad Network [...]
La Victoria Ends 20-year Hiatus from TV Advertising
New Tagline, Television Campaign to Invigorate Marketing Efforts LOS ANGELES – The La Victoria® brand, based in Chino, Calif. and introduced nearly 100 years ago, re-enters the advertising landscape with a new brand campaign this month. Consumers in Los Angeles will be introduced to a contemporized tagline, and be the first to see a new [...]
AdSide Selected as an AlwaysOn East Top 100 Winner
Premium Ad Network Recognized for Creating New Opportunities for East Coast Digital Media Industry. NEW YORK – AdSide™, the premium pay-per-click ad network announced that it has been selected as an AlwaysOn East Top 100 (AOE100) winner. Inclusion in the AOE100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to [...]
24/7 Real Media and Maxifier Win Ad Technology Platform Award
In a Competitive Category with Seven Other Companies Listed at the AOP Digital Publishing Awards LONDON – 24/7 Real Media, Inc. and Maxifier, a division of Magenta Technology Ltd., won the Ad Technology Platform award for Maxifier, the 24/7 Real Media Open Ad Stream Optimization Module. The category was competitive, with seven other companies shortlisted [...]
Break Media Announces New Verticals within Fast-Growing Network
Introduction of Key Verticals and New Sites Enables More-Targeted Campaigns for Advertising Partners LOS ANGELES – Break Media introduced 23 new verticals to the Break Media Network and added hundreds of new premium partner sites. The new sites, combined with Break’s existing partners, now reach nearly 110 million people worldwide (comScore Media Metrix May 2010). [...]
Extended Results Introduces Business Intelligence for Social Media across the Internet, Desktop and Mobile Phones Setting New Standards beyond Canned Reports
Refocus: Where Business Intelligence & Social Media Collide, Superseding Canned Reports REDMOND, Wash. – Extended Results, one of the fastest growing business intelligence companies in the Northwest with over 1500% growth since 2006 in a down economy has quickly become a recognized thought-leader working closely with Microsoft pioneering a very unique set of Business Intelligence [...]
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