Archive for July, 2010

Local.com Added to Russell 3000 Index

| July 9, 2010 | 1 Comment

IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, announced that the company has been added to the Russell 3000® Index according to a list posted June 28, 2010 on Russell’s website: www.russell.com. The Russell 3000 Index serves as the U.S. component to the Russell Global Index and provides a comprehensive [...]

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Yahoo! Publishes First Comprehensive Guide for Creating Web Content; Available July 6

| July 8, 2010 | 16 Comments

Internet Giant Compiles Editorial Best Practices for the Digital World SUNNYVALE, Calif. – To help writers, editors, and content creators write effectively for the Web, Yahoo! Inc. (NASDAQ:YHOO) is publishing “The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World,” the first guide of its kind to focus [...]

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AdGenesis Digital Adds Tremor Media Founder Andrew Reis to Executive Council and ContextWeb Founder Jeremy Sterns As CTO

| July 8, 2010 | 1 Comment

White Label Platform That Instantly Matches Customers with Brands and Rewards Attracts Industry Luminaries NEW YORK – AdGenesis Digital LLC, a new video advertising platform functioning across multiple media including mobile, online and eventually ITV where customers exchange buying information for relevant ads and rewards, announced the appointment of two online industry luminaries to its [...]

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BannerView.com Announces Key Staff Promotions and New Department

| July 8, 2010 | 0 Comments

LAS VEGAS – BannerView.com’s mission to Build Great Websites that earn Recognition, Respect and Rewards receives added support with the promotion of personnel to key staff positions and the creation of a new department. In the key role of eBusiness Advisor, BannerView.com welcomes Lauren Dubsky. In this position, Dubsky will meet with small businesses to [...]

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Study: High CTR Can Hurt Your Brand

| July 7, 2010 | 2 Comments

Lotame Demonstrates the Metrics That Matter NEW YORK – A new study demonstrates conclusively what web analysts have long maintained: If you want to raise awareness of your brand online, focusing on click-through rate (CTR) would be a big mistake. Optimizing an ad campaign to improve CTR, in fact, while likely to have no effect [...]

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Kantar Media Launches InfoSysRPD

| July 7, 2010 | 2 Comments

Audience behavior analytics tool enables users to customize insights gained from Return Path Data; process multiple reports quickly and simultaneously New York, NY – Kantar Media, which provides Internet, TV and radio audience measurement to 32 countries worldwide, is launching InfoSysRPD, the next generation of TV audience analytics in the U.S. This enhanced application is [...]

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Dailymotion Sees Strong Advertising Growth in the US

| July 7, 2010 | 0 Comments

Approach to curating premium and community content continues to bring in top advertisers to Dailymotion’s growing audience in the US NEW YORK – Dailymotion, the second largest Web video site in the world, and a market leader in Europe, continues its expansion in the US as major advertisers such as P&G and Red Bull sign [...]

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Online Video Advertising – in-Depth Profiles of the Major US Online Video Advertising Industry Players

| July 7, 2010 | 2 Comments

DUBLIN – Research and Markets has announced the addition of the “Online Video Advertising: Strategies & Results” report to their offering. This report provides in-depth profiles of the major U.S. online video advertising industry players. The report analyzes consumer use of online video and patterns based on key advertising demographics. Additionally, the report reviews existing [...]

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Local.com Acquires Local Domain Advertising Company; Announces $30 Million Credit Line

| July 7, 2010 | 3 Comments

Opens New Markets with Enhanced Product Portfolio via Patent-Pending Technology Platform IRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, announced the acquisition of the assets of OCTANE360 (http://www.octane360.com/), a technology startup providing domain-based local advertising solutions to small businesses, domain portfolio owners, agencies and channel partners.

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Chrome Overtakes Safari for First Time to Claim Third Place in US Internet Browser Market – StatCounter

| July 6, 2010 | 1 Comment

Market still led by Internet Explorer BOSTON & DUBLIN – Google’s internet browser Chrome has overtaken Apple’s Safari in the US for the first time on a weekly basis according to StatCounter, the company which provides free website analytics. The firm’s research arm StatCounter Global Stats reports that for the week beginning 21 June Chrome [...]

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US Advertising Sector: Industry Profile

| July 6, 2010 | 1 Comment

DUBLIN – Research and Markets has announced the addition of the “US Advertising Sector: Industry Profile” report to their offering. This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the industry and analyzes the key trends and [...]

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