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Archive for July, 2010
TagMan Continues US Expansion, Hires Aaron K. Gragg as VP of Sales and Wendy L. Zenchyshyn to be VP of Business Development
NEW YORK – TagMan, the ad tag management system that solves the problems associated with site tagging and tracking of online marketing campaigns through universal- or server side- tag solutions, announced the further expansion of its US-based team by naming Wendy L. Zenchyshyn Vice President of Business Development and Aaron K. Gragg as Vice President [...]
VINDICO Group the First Demand-Side Video Ad Server to be Accredited by Media Rating Council
Accreditation underscores market need for seamless, stable and secure online video measurement NEW YORK – VINDICO Group, a division of BBE, today announced its video advertising platform has been accredited by the Media Rating Council (MRC), the industry association dedicated to establishing audience measurement that is valid, reliable and effective. VINDICO is the first demand-side [...]
New Research shows Entertainment Banners Impact Box Office Revenues
Joint Study from MediaMind and comScore Study Ad Effectiveness and User Behavior in Entertainment Verticals New York, New York - MediaMind, the leading independent provider of digital solutions and comScore, Inc., a leader in measuring the digital world, released “Dwelling on Entertainment,” a joint study that examines how online marketing influences modern consumer behavior in [...]
Marchex White Paper Highlights Call-Based Advertising as the Next Generation of Digital Marketing
SEATTLE – Marchex, Inc. (NASDAQ:MCHX) announced the availability of a new white paper for advertisers and agencies, “The Re-Evolution of the Phone Call: Eight Reasons to Focus on Call Advertising.” The white paper highlights eight changes in the digital marketing landscape that are rapidly laying the groundwork for call-based advertising products to emerge as a [...]
Research: As Dwell on Ads Increase, Conversion Rate Climbs Higher
New research from MediaMind links metric with both response and branding objectives New York, New York – A periodic analysis of global benchmarks released by MediaMind, the leading independent provider of integrated digital advertising solutions, reveals that when more consumers engage with an ad, conversion rate increases, showing a direct link between a high Dwell [...]
Flash and Rich Media Ads Represent 40 Percent of US Online Display Ad Impressions
JPEG Still Leads as Top Ad Format at 42 Percent; comScore Introduces Creative Summary Report for Ad Metrix Service RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, announced the introduction of the Ad Metrix Creative Summary report, designed to provide detailed intelligence on the size, formats, and types of [...]
Digital Media Dominates As Publications Negotiate Advertising Slump
New International Study by Oriella PR Network Finds Journalists Generally Happy with Their Jobs and Positive about the Impact of Digital Media on News-Gathering, Despite Uncertainty around “Offline” Media Paid Content is Gaining Ground: One Fifth of Journalists Confirm Publications Are Researching Paid Content Models Including Apps and Micropayments
Netmining Audience Network Broadens Global Reach with European Expansion
Company Hires Industry Veteran Tom Van Halteren to Lead European Expansion Efforts NEW YORK, NY AND BRUSSELS, BELGIUM – Netmining, a leading provider of audience targeting solutions, announced the expansion of its Netmining Audience Network into Europe, enabling European companies to leverage Netmining’s industry-leading audience targeting network to more effectively reach their customers online. The [...]
comScore Releases May 2010 US Online Video Rankings
YouTube Streams All-Time High of 14.6 Billion Videos Viewed RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released May 2010 data from the comScore Video Metrix service showing that 183 million U.S. Internet users watched online video during the month. YouTube.com achieved record levels of viewing activity in May [...]
Ace Metrix Quarterly Top 10 Puts Dawn Ultra Ad in Top Spot for Most Impactful TV Advertising Creative
Dawn Ad Featuring Clean-up of Oil-Soaked Birds Demonstrates Positive Reaction to Cause-Related Marketing LOS ANGELES – Ace Metrix, the industry standard in television advertising analytics, announced the Ace Metrix Quarterly Top 10 for the second quarter ending June 30, 2010. The winning ad, called “Wash Away” for P&G Dawn Ultra dishwashing liquid, scored an Ace [...]
Ziff Davis Adds Audience Targeting Guru, Ad Tech Vet Bennett Zucker
Zucker Brings Targeting Experience to Task of Delivering In-Market Tech Buyers to Ziff Davis’ Advertising Partners NEW YORK – Ziff Davis, recently acquired by digital media executive Vivek Shah and investor Great Hill Partners, announced an addition to the company’s senior management team that will allow the publisher to improve and enhance the ability of [...]
Dapper’s Acclaimed Fixing Advertising Panel Series Comes to Los Angeles
Co-hosted by the Rubicon Project, Dapper’s panel series makes its LA debut to investigate the new performance display landscape powered by real-time bidding, dynamic creative and consumer data to understand user intent – and unearth new opportunities for publishers, agencies and advertisers SAN FRANCISCO – Dapper, a pioneer in transforming display advertising into a predictable [...]
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