Home » Archives for July 2010
Archive for July, 2010
Search Marketing Spend Growth Accelerates, Exceeding Expectations
Retail Sector Leads the Recovery; Positive Trends Expected to Continue in Second Half of 2010; Data Based on Efficient Frontier’s Q2 2010 U.S. Search Engine Performance Report SUNNYVALE, Calif. – In Q2 2010, the Search Engine Marketing (SEM) industry posted solid year on year (YoY) growth of 24% and 9.7% quarter on quarter (QoQ) growth. [...]
Wizzard Media Podcast Apps Approved with iAds
PITTSBURGH – Wizzard Media (NYSE Amex: WZE), the world’s leading podcasting network, announced that their podcast iPhone App has been approved and is in the App Store with iAds functionality. Select podcast Apps in the Wizzard network are live now in the iTunes store with inventory being filled with iAds.
AdReady Enhances Agency Platform for Digital Display Advertising; Adds World-Class Talent to Board
Brian McAndrews of Madrona Venture Group Joins Board of Directors; Mike Galgon, Co-Founder of aQuantive, Joins Advisory Board SEATTLE – AdReady, a pioneering technology company that delivers powerful yet elegant and cost-effective software solutions for digital display advertising, announced the launch of a new version of its AdReady for Agencies platform designed to help agencies [...]
adsmobi Expands Mobile Advertising Offerings with Two New Sales Directors
Thomas Anderson (USA) and Wandrille Pruvot (EMEA) join Global Sales team NEW YORK – adsmobi Inc. is celebrating the addition of two new stellar sales directors with deep experience in the global mobile advertising markets.
Display Advertising Experts to Tackle the Emerging Complexities of Automated Media Buying at OMMA AdNets LA 2010
AUSTIN, Texas – This week at the OMMA AdNets LA conference, executives from Click Forensics, Razorfish, DataXu and Catalyst will participate in a panel discussion titled: “Simplify the Stack: Fighting the New Cost and Complexity of Media Buying.” The panelists will explore emerging strategies that big brands, agencies and ad networks can use to successfully [...]
Carat Adds Award-Winning Digital Media Veteran Sankar Patel to West Coast Team
Patel Named Digital Media Director in San Francisco, Brings Leading Industry Experience to Bear for Carat Clients SAN FRANCISCO – Carat, the leading global independent communications network, announced the addition of digital media veteran Sankar Patel to its San Francisco team as Digital Media Director, reporting to Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. [...]
Crowdcentric Announces Social Media Week Conference in Five New Cities September 20-24
Multi-city social media conference will take place over the week with events in Bogota, Buenos Aires, Los Angeles, Mexico City, and Milan. NEW YORK – Social Media Week organizers Crowdcentric have announced a second 2010 conference scheduled to be held between September 20th – 24th, 2010. This edition of Social Media Week will be held [...]
Ace Metrix Paces Growth with Addition of Chief Revenue Officer; Jack Flanagan Joins Management Team
Extensive Experience in Media, Syndicated Data and Software Sales LOS ANGELES – Ace Metrix™, the industry standard in television advertising analytics, announced that Jack Flanagan, most recently executive vice president with comScore, Inc., has joined the company as Chief Revenue Officer. Flanagan, with extensive sales, management and international experience, will be headquartered in New York [...]
Turn’s ROI Optimizer Tunes Performance Across Multiple Consumer Events, Shopping Cart Values
Tool enables advertisers to optimize media spend based on weighted beacons and transactional data Redwood City, CA. – Turn Inc., the industry’s only end-to-end platform for managing data-driven digital advertising, today announced the release of the ROI Optimizer. The tool optimizes media spend against weighted consumer events online as well as values like shopping cart [...]
Western Union Broadens Global Cash Payment Options for AdSense Subscribers
Expanded Availability Enhances Revenue Opportunities for Small and Mid-Sized Businesses and Advertisers ENGLEWOOD, Colo. – The Western Union Company (NYSE:WU) announced the expanded availability of the Western Union cash payment option for Google AdSense. First introduced in a limited number of countries in November 2007, the reliable and flexible Western Union payment option is now [...]
US Spending on Mobile Display Ads Will Nearly Quadruple over the Next Five Years, Says ABI Research
NEW YORK – Mobile advertising is a young and relatively small market today. But over the next five years, spending on mobile display ads in the United States, estimated at just under $313 million today, will almost quadruple to exceed $1.2 billion in 2015. ABI Research practice director Neil Strother says, “A survey conducted by [...]
Magnetic Bolsters Executive Team by Adding Mike Peralta as COO
Former North American Sales Lead for Platform A at AOL to Spread Adoption of Search Re-Targeting Among Advertisers NEW YORK, NY – Magnetic (www.magnetic.is), the leading search data marketplace, today announced the addition of Mike Peralta, who joins the company as Chief Operations Officer. Peralta was formerly the senior vice president of North American Advertiser [...]
Keep in touch!