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Archive for July, 2010
NEW YORK – BuzzMetrics was named a “Leader” in, independent research firm, Forrester Research, Inc.’s The Forrester Wave™: Listening Platforms Q3 2010 (July 2010) report. Originally an offering from The Nielsen Company, BuzzMetrics is now the technology foundation for NM Incite, a newly formed joint venture between Nielsen and McKinsey & Co. that gives companies [...]
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MCLEAN, Va. & SUNNYVALE, Calif. – Gannett (NYSE: GCI) and Yahoo! (Nasdaq: YHOO) announced a local advertising partnership that brings together Gannett’s strong local media organization brands, sales capabilities, and leading website audiences with Yahoo!’s high quality audience and display advertising leadership.
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SearchIgnite issues Q2 report evaluating the state of U.S. search marketing ATLANTA – US paid search spend increased 14% in Q2 2010 from a year earlier, following an 11% year-over-year increase in Q1. The first two quarters of the year have marked the strongest period of growth for paid search since Q4 2008, indicating that [...]
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Research Identifies Motivations for Consumers ‘Layering’ Online Interactions INDIANAPOLIS – A new study released by ExactTarget finds nearly 40 percent of consumers turning to Facebook and Twitter to supplement the news, information or deals they receive via email marketing. Featured in ExactTarget’s Social Profile report, the survey of more than 1,500 consumers identified 12 distinct [...]
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24/7 Real Media’s Global Web Alliance is the number five ad network according to comScore’s Media Metrix June 2010 report NEW YORK – 24/7 Real Media, Inc. was named among the top five ad networks in the U.S. according to comScore’s June 2010 rankings. The Global Web Alliance is 24/7 Real Media’s network of thousands [...]
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New Service Pays Consumers for Sending SMS Text Messages with Ads Attached SAN DIEGO – Mobile application developer, TexTango, announced the release of the patent-pending alpha version of TexTango software for the BlackBerry®, allowing users to send SMS text messages with banner ads from their BlackBerry to any mobile phone or device. Future versions of [...]
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Singapore – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its May 2010 ranking of the top online properties in the Asia-Pacific region based on data from its comScore Media Metrix service. Google Sites led as the most-visited property in the region reaching 55 percent of the online population, while Tencent [...]
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DUBLIN – Research and Markets has announced the addition of the “UK Advertising Sector: Industry Profile” report to their offering. This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the industry and analyzes the key trends and [...]
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SEATTLE – Marchex, Inc. (NASDAQ: MCHX) announced a partnership with eNom® to offer search marketing services to eNom’s customers through Marchex’s Local Leads product beginning in July. This new partnership enables eNom to offer its customers a new website traffic generating service essential for online success. Search marketing will be added to eNom’s product portfolio [...]
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ARLINGTON HEIGHTS, Ill. & KANSAS CITY, Mo. – The Audit Bureau of Circulations’ interactive unit, ABCi, announced it is working with Handmark®, the industry’s leading mobile solutions partner for publishers and media brands, to provide detailed, audited mobile usage statistics for publishers and advertisers. The announcement follows ABCi’s recent review of Handmark’s mobile application platform, [...]
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Agency Names Tim Richards as VP of User Experience and Jack Skeels as VP of Business Development SANTA MONICA, Calif. – BLITZ, a leading integrated marketing agency, announced the appointment of Tim Richards as the new Vice President of User Experience (UX). As a foremost expert in developing user experiences that connect people directly with [...]
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Ad-Juster, Inc. has recently joined the IAB as an Associate Member, and has added significant new Agency and Publisher clients to its client lineup. Ad-Juster is designed to automatically support the IAB’s Impression Exchange Standard (IES) in addition to Non-IES ad units and ad delivery systems. Ad-Juster is excited to join several worldclass ad technology [...]
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