More Robust and Streamlined TerminalOne™ Delivers Reach of Display with Efficiency of Search
NEW YORK – Inventor of the Demand-Side Platform segment and DSP innovator MediaMath has raised the technology bar again, unveiling a more powerful, intuitive and easy-to-use version of its heavyweight TerminalOne™ platform.
Amid hundreds of notable upgrades, including deep optimization enhancements and a more robust reporting and analytics engine, T1 now boasts a full-feature self-service user interface that allows marketers to directly manage campaigns according to specific client objectives.
“The new T1 is the only enterprise-class digital media platform and it represents a substantial leap forward in DSP technology,” noted Anthony Katsur, GM of TerminalOne, MediaMath’s platform division. “It seamlessly brings together the supply, data, analytics, workflow automation and optimization to return focus to client strategy, not tedious media execution.”
T1 lets marketers buy, analyze and optimize media more dynamically, efficiently and quantitatively and is the only platform to integrate the entire display ecosystem – from premium inventory to third-party data to dynamic creative to brand effectiveness studies and more. It provides unparalleled strategic capabilities and performance to both DR and brand clients.
“T1 harnesses the power of display to drive awareness and conversion at efficiencies unachievable through other display channels,” said Paul Pereira, vice president of Analytics & SEM at Interpublic Group’s Hill Holliday. “And it’s not black box. It’s a turnkey media optimization tool that offers flexibility and control and lets us reach target audiences at scale.”
T1, road-tested on thousands of worldwide campaigns, was built to solve the complex needs of digital media buyers, with the core principles of delivering performance, control, simplicity and insights.
MediaMath is the leading provider of digital media trading technology and services. Its industry-leading TerminalOne™ platform is the first and only enterprise-class DSP, powering the new marketing professional with an unmatched combination of supply, data, analytics, workflow automation and optimization to return focus to marketing strategy rather than media execution. TerminalOne has driven breakthrough results for dozens of agencies representing the world’s leading brands – including units within all 7 global agency holding companies – on more than 1000 worldwide campaigns. Headquartered in New York City, the company was founded in 2007 by a seasoned team of entrepreneurs, marketers, technologists and quants. Investors include Safeguard Scientifics, Inc. (NYSE: SFE), QED Investors, SJF Ventures and European Founders Fund. For more information, visit us on www.mediamath.com or www.terminalone.com, follow us on Twitter or Facebook.