US Paid Search Spend Continues to Soar, Bouncing Back from Recession-Level Lows
SearchIgnite issues Q2 report evaluating the state of U.S. search marketing
ATLANTA – US paid search spend increased 14% in Q2 2010 from a year earlier, following an 11% year-over-year increase in Q1. The first two quarters of the year have marked the strongest period of growth for paid search since Q4 2008, indicating that online PPC spend is bouncing back from the recession-level growth declines experienced throughout 2009. These findings come from a report released by SearchIgnite, a leading provider of search optimization and online media attribution solutions managing more than $450 million in PPC spend annually.
Other notable findings in the report include:
- Market less reliant on retail sector for growth: Retail paid search spend grew 7% YoY, less than the overall industry growth, marking the first quarter in more than a year where non-retail spend grew more than retail PPC spend.
- Bing gains YoY, but growth slows heading into the summer: Spend on Bing increased 26% YoY, but declined -9.6% from Q1, the engine’s second quarter of QoQ declines. The engine dropped slightly to 6.2% share of search spend in the U.S.
“Search has bounced back from recession level lows and is poised for a very strong second half,” said Roger Barnette, CEO of SearchIgnite. “We’ve seen a marked increase in activity across our clients this year, with non-retail marketers bolstering their search investments for the first time since 2008.”
The complete Q2 report can be downloaded at: http://about.searchignite.com/en/research/u-s-paid-search-spend-continues-bounce-recession.
This report is the latest in a series of SearchIgnite white papers reviewing trends across the search landscape. Previous quarterly reports can be downloaded at http://bit.ly/searchigniteresearch.
About SearchIgnite
SearchIgnite is the leading provider of search optimization and digital media attribution solutions that help major marketers achieve their search marketing goals quicker and spend their advertising budgets smarter. The company’s media management technology offers an advanced suite of tools to manage, optimize and report on paid search campaigns in one central dashboard, as well as gather insights into the relationship between media channels including PPC, SEO and display. For more information, visit us at www.searchignite.com or follow us on Twitter @searchignite.
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