Home » Ad & Media Strategies » Ad-Juster, Inc. Joins IAB, Adds New Agency and Publisher Clients

Ad-Juster, Inc. Joins IAB, Adds New Agency and Publisher Clients

Otilia Otlacan | July 20, 2010

Ad-Juster, Inc. has recently joined the IAB as an Associate Member, and has added significant new Agency and Publisher clients to its client lineup.

Ad-Juster is designed to automatically support the IAB’s Impression Exchange Standard (IES) in addition to Non-IES ad units and ad delivery systems. Ad-Juster is excited to join several worldclass ad technology companies, and IAB members, in its support of the elimination of discrepancies for all digital advertising campaigns.

Ad-Juster is the first technology provider to build an intuitive, integrated 3rd party data collection and discrepancy management tool that will also support compliance with the IES. Additionally, Ad-Juster, Inc., is working with colleagues throughout the industry to ensure interoperability as they use Ad-Juster and adopt the IES.

Today, Ad-Juster customers are able to significantly reduce time-consuming reconciliations at the end of a campaign and lost budgets due to unexpected trafficking errors. For the past year and a half, Ad-Juster customers have been collecting ad delivery data from systems that include: DFP, DFA, Atlas, Mediaplex, EyeBlaster, EyeWonder, EyeReturn, Unicast, PointRoll, Open AdStream, Helios, OpenX, Zedo, and DART Enterprise. Ad-Juster has recently added additional ad delivery systems and Networks that include Bluestreak, Advertsing.com, Casale Media, Vindico, and Fox Audience Network.

Ad-Juster currently offers a number of benefits for Publishers:

- Eliminates the need to log into multiple third-party ad serving systems and retrieve campaign data manually.

- Acts as an early warning system that prevents anomalous discrepancies.

- Frees up time to provide better overall service to advertisers and agencies.

- Advertisers and Agencies do not need to choose to have Ad-Juster technology enabled.

- Redirect tags received from advertisers and agencies do not need to be updated with any special code.

- Currently, Ad-Juster supports multiple local and 3rd party ad serving systems and is already working on adding other third-party systems and networks to the Ad-Juster
system.

- Reporting for all IES and Non-IES line items will appear in Ad-Juster.

Ad-Juster also offers a number of benefits for Advertisers and Agencies:

- Eliminates the need to manage multiple reporting sign-ins for publishers.

- Redirect tags sent to publishers do not need to be updated with any special code.

- Reduces time spent resolving discrepancies.

- Reduces time spent collecting data from rich media vendors.

To get started:
Simply contact Ad-Juster, Inc. – www.ad-juster.com – sales@ad-juster.com

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.