Patel Named Digital Media Director in San Francisco, Brings Leading Industry Experience to Bear for Carat Clients
SAN FRANCISCO – Carat, the leading global independent communications network, announced the addition of digital media veteran Sankar Patel to its San Francisco team as Digital Media Director, reporting to Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. Mr. Patel will be responsible for the direction of the digital media and integrated media programming for existing clients and will be a vital part of creating strategies for new clients.
“Throughout his career, Sankar has developed exciting, highly-integrated and effective programs that consistently represent the best of innovation in emerging media,” said Susan Taylor, Managing Director, West Coast at Carat. “We look forward to working with Sankar to drive digital media programs for our clients to new levels of creativity and impact.”
Previous to joining Carat, Patel created and managed communications plans for prestigious and innovative consumer brands including MINI USA, YouTube, Priceline.com and Columbia Sportswear Corporation. He brings an in-depth understanding of digital and emerging media, and proven experience taking a strategic and integrated approach to connections planning for his clients. His media agnostic approach to communications strategies, including broadcast, OOH, print, online and nontraditional formats, has brought together the online and offline worlds to great advantage for his clients.
“Sankar has honed his digital skills with top-tier consumer brands and is for us a deep, strategic asset,” said Andrew Hoeberichts, SVP, General Manager, Carat San Francisco. “We provide our clients with digitally-centric integrated media planning and his experience is a perfect fit. The Carat team and our clients will benefit immediately from his addition.”
Patel commented, “The agency’s commitment to always staying digitally ahead of the curve and creating truly consumer-centric campaigns drew me to them. Carat is taking a leadership position in emerging media and I’m excited to be a part of it.”
Patel and his teams have been the recipients of numerous awards such as JDPowers Catalyst award for Most Innovate Automotive Campaign and Creative Media Awards for Most Creative Media Plan by Media Post. His previous agency experience includes Grey Worldwide and Universal McCann.
Carat, an Aegis Media Group company, is a global independent media communications network, with over 100 offices in over 80 countries. Carat provides a full range of services including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. For more information, visit the company’s website at www.carat.com.