Former Google Innovator Joins Product Team at Undertone Networks
Addition of Digital Media Technology Veteran Patrick Schoonveld; Underscores Company’s Continuing Investment in Technology and Services
NEW YORK – Undertone Networks, an online advertising network that provides advertisers with quality placements on the Web’s best sites, announced that Patrick Schoonveld, a former product operations manager with Google Inc., has joined Undertone as product manager. Working with Undertone’s leadership team, Schoonveld will drive the company’s product strategy from ideation through delivery. This includes defining product roadmaps for the company’s primary audiences: agencies and brand marketers as well as premium publishers. This hire is the latest addition to Undertone’s growing products and technology team, which has more than doubled in the last 12 months.
As product operations manager at Google, Schoonveld led the strategy, development and launch of the DoubleClick Network Builder, while also contributing to the success of the Google Exchange. Previously, he was general manager of development and ad operations director at Sourceforge, Inc., where he managed the development of the internal ad server and launched new ad products, including RSS advertising and microsites. He earned a bachelor’s degree in computer science from Hope College.
“This hire is the latest evidence of our commitment to building products and technology that meet marketer and publisher needs both today and in the future,” said Alan Schanzer, Chief Strategy Officer at Undertone. “We see the opportunity to use technology, combined with human power to further revolutionize the way the media marketplace works during the next 24 months. Patrick’s previous experience at Google and DoubleClick will be invaluable in continuing to establish technology as yet another point of marketplace differentiation for Undertone and another competitive advantage for its customers.”
About Undertone Networks
Undertone Networks, an online advertising network, provides advertisers with quality placements on the Web’s best sites. The company carefully selects its media partners and hand-purchases all its inventory, delivering above-the-fold visibility and brand protection for marketers who care where and when their ads run online. The Undertone approach ensures that media buyers and the advertisers they serve can drive successful brand awareness and direct response initiatives with a comprehensive blend of high-impact ad formats, rich media, targeting capabilities and personalized service. The company is based in New York, with fully staffed offices in major U.S. markets. For more information, visit www.undertone.com.
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Category: Ad & Media Strategies, Ad Networks and Platforms, Ad Operations, Ad Serving, Digital Marketing, DoubleClick DFP, Google
