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Archive for July, 2010
AOL Unveils New Mobile Portal and Android Applications
New Smartphone Portal, AOL and DailyFinance Apps for Android Now Available MOUNTAIN VIEW, Calif. – AOL Inc. (NYSE:AOL) is unveiling a new smartphone portal, m.aol.com, that takes the best of AOL and optimizes it for any mobile device. In addition, AOL is increasing its focus on the Android operating system with the launch of the [...]
Kontera Introduces Its New Relevance and Audience Engagement Engine
Kontera Synapse is launched along with Engagement Pricing and PerformancePLUS Service; Kontera Synapse delivers five times the brand lift of traditional display advertising and supports a new class of In-Text related-search applications SAN FRANCISCO – Kontera, the leading provider of In-Text Advertising and Related Information solutions, announced Kontera Synapse, its next-generation In-Text relevance engine. Kontera [...]
Kantar Video, a Business Unit of WPP, Announces Partnership with Anvato
Anvato to license technology to Kantar Videolytics Online and Mobile Video Platform NEW YORK – Kantar Video, a division of WPP’s insight information and consultancy network, Kantar, announced the first in a series of partnerships to bring best-of-breed technology to the Kantar Videolytics™ platform. As part of the relationship, Kantar Video announced that Anvato is [...]
Demand Media Announces Advanced Features for Upgraded Pluck 4 Platform
Enhanced Social Profile Application and New Social Reputation System Give Website Owners More Social Features and More Tools for Delivering on Business Objectives AUSTIN, Texas – Demand Media, Inc., provider of the industry-leading Pluck social media tools to publishers, retailers, enterprises and brands, announced the availability of the latest major upgrade to its Pluck 4 [...]
IAB Highlights Mobile Advertising’s Leading Edge
Releases “Prevailing Mobile In-Application Advertising Formats” NEW YORK – The Interactive Advertising Bureau (IAB) announced the release of “Prevailing Mobile In-Application Advertising Formats,” the industry’s first benchmark for ad formats being offered in mobile applications. Summarizing the results of a survey of IAB member companies, the document showcases current trends in mobile advertising and covers [...]
MediaMath Innovates Industry’s First Enterprise-Class Media Buying Platform
More Robust and Streamlined TerminalOne™ Delivers Reach of Display with Efficiency of Search NEW YORK – Inventor of the Demand-Side Platform segment and DSP innovator MediaMath has raised the technology bar again, unveiling a more powerful, intuitive and easy-to-use version of its heavyweight TerminalOne™ platform.
Intelliverse Launches Conferencing to Public Relations and Advertising Market
ATLANTA – Intelliverse, a leading provider of communication services, is pleased to announce the expansion of Intelliverse Conferencing for the Public Relations and Advertising market. The solution delivers the productivity, cost savings and operational efficiencies that Public Relations firms and Advertising Agencies are looking for in a Conferencing solution.
Strong Demand for LinkShare Technology and Services as Advertisers Increasingly Turn to Online Performance Marketing to Drive Sales
NEW YORK – LinkShare, a leader in online performance marketing, announced that more than 190 new advertisers have joined the LinkShare Network since January 2010. They include: Ed Hardy, Electronic Arts, Inc. and French Connection (Canada). The growing LinkShare network of publishers presents additional opportunities for advertisers to increase brand awareness and revenues as consumers [...]
Merkle Introduces Integrated Social Marketing
Using Data-Driven One-to-One Marketing Strategies, Approach Brings Targeting, Measurement and Accountability to Online Social Media COLUMBIA, Md. – Merkle (www.merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, announced it is introducing Integrated Social Marketing, a new approach for marketers seeking to optimize how they use social media to attract and engage customers, [...]
Research and Markets: The 2009-2014 Outlook for Advertising Agencies in the United States
DUBLIN – Research and Markets has announced the addition of the “The 2009-2014 Outlook for Advertising Agencies in the United States” report to their offering. What is latent demand and the P.I.E.? The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet [...]
Click and Call Advertising with Skype Supported by Marchex Now Available
Skype and Marchex Work Together to Help Advertisers Acquire Customers Through Skype Calls LUXEMBOURG & SEATTLE – Skype announced it has expanded its pay-for-call offerings for advertisers. Click & Call Advertising with Skype supported by Marchex, is an advertising program which provides an efficient and measureable way to acquire new customers by using Skype to [...]
Mediabistro and Miami Ad School Announce New Online Education Partnership
NEW YORK – Mediabistro.com (a division of WebMediaBrands Inc., Nasdaq: WEBM), the leader in online education for media professionals, and Miami Ad School, the leader in global advertising degree programs, announce a new initiative in online advertising education. Mediabistro and Miami Ad School will partner to create online education for aspiring copywriters and designers as [...]
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